Freelancer profile translated to English.

Description

Former E-commerce and Digital Innovation Director, I now support other brands as a freelancer.

My hybrid profile allows me to be involved in both operational and strategic aspects: platform redesign, internationalization, conversion optimization, omnichannel, complex project management, etc.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

ba&sh
Innovation Director
FASHION AND COSMETICS
May 2023 - July 2024 (1 year and 2 months)
Paris, France
Missions:
Introduce and structure the use of AI at ba&sh
● Creation and implementation of a cross-functional innovation and strategy committee
● Gathering needs and defining use cases for all departments of the company
● Leading masterclasses dedicated to acculturation to the basics of generative AI
Manage the development of new e-commerce features to regain profitability
● Initiation of a complete graphic redesign
● Implementation of omnichannel internationally

Results:
● Implementation of a generative AI solution for e-commerce product descriptions
● Training and implementation of 3 generative AI for clothing style images for stylists
● 20% growth in digital revenue thanks to Ship from store

Tools:
● OpenAI
● Jira, Microsoft Loop (project management and documentation)
● SFCC, Onestock
SFCC Digital Transformation E-commerce Innovation Generative AI E-commerce
Madagence
Vtex/OpenSource and Innovation Director
DIGITAL AND IT
September 2021 - May 2023 (1 year and 8 months)
Paris, France
Missions:
Create, structure, and develop the agency's Vtex Business Unit
● Recruitment and training of developers
● Strong relationship with the Vtex editor
● Project Management

Manage and develop the OpenSource Business Unit (Prestashop)
● Management of 15 people (developers and project managers)
Advise the agency and clients on upcoming innovations
● Consulting with clients (use cases, audits, etc.)
● Insights for the agency's CTO on technological innovation monitoring

Results:
● Creation of the B2B2C platform on Vtex for Groupe Stars (Teleshopping, M6boutique)

Tools:
● Vtex (CMS)
● Prestashop
SFCC E-commerce Project Management Digital Transformation Team Management Prestashop
ba&sh
Ecommerce Director
FASHION AND COSMETICS
June 2015 - September 2021 (6 years and 3 months)
Paris, France
Missions:
Structure, manage, and develop the company's digital hypergrowth
● Structure the digital team
● Graphic and technical redesign of the e-commerce platform
● International development
● Revenue development
● Implementation of omnichannel

Results:
● Team: from 1 to 25 people
● Redesign from Prestashop to SFCC
● International: from 2 to 14 countries (14 e-commerce sites)
● Revenue: from €2M to €80M, from 5% to 30% of revenue generated online

Tools:
● SFCC, Prestashop
● GA, Excel, Jira
E-commerce Project Management Digital Transformation E-commerce Innovation SFCC Prestashop