Freelancer profile translated to English.

Description

GENERAL MANAGER - OPERATIONS DIRECTOR

STRATEGY & BUSINESS DEVELOPMENT DIRECTOR

Business Development – Commercial Strategy and Offer/Categories – Purchasing – Marketing – International

Entrepreneurial mindset - Strong decision-making ability - Proximity leadership with operational management.

30 years of international experience in mass retail, including 20 years in strategic management positions. Recognized expertise in Merchandising and Private Label strategy, category management, and transformation. Now available for executive positions and consulting/transition management assignments in BtoC and BtoB retail, and the agri-food industry.

 Strategic Vision & Leadership

Strategy and Business Owner: business plan construction, P&L management, and results orientation – Proximity leadership to federate and engage teams in direct or matrix reporting lines towards achieving objectives

 Transformation & Transition Management

Rapid takeover of complex issues: roadmap structuring, matrix management, and execution security

Management of organizational transformations and post-acquisition integrations with high strategic and political stakes

 Purchasing Performance & European Negotiation

Strategy and Management of purchasing areas with mastery of sourcing, consolidation, and cost reduction levers - Management of complex renegotiations and supplier portfolio restructurings - Construction and deployment of purchasing strategies

 Merchandising Strategy and Activation of Business Growth Levers - Private Label & Offer Strategy / Category Management

End-to-end value chain vision.

Category management expertise: offer construction, assortment optimization, margin mix, and commercial animation

Development of European strategic partnerships and alliances to create synergies and open new markets

Languages

English
Fluent
Spanish
Basic
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Aix-en-Provence (up to 50km), Rennes (up to 50km)

Fondateur LP PARTNER
Consulting & Transition Management
RETAIL (LARGE RETAILERS)
December 2025 - Today (8 months)
Paris, France
Senior Executive assignments for retailers and agri-food manufacturers, in contexts of transformation, strategic repositioning, or managerial transition – Scope: France and International.
Key areas of expertise and intervention:
• Merchandising Strategy, Private Label, and Offer Strategy / Category Management – from concept to in-store execution
• Purchasing Restructuring / Performance – Purchasing gain levers, Sourcing, consolidation, tenders, End-to-end Supply Vision
• Management of organizational transformations and change management
• Construction and deployment of Revenue/Profitability growth plans by activating different margin mix components
• Construction and implementation of strategic partnerships to develop synergies and new markets
Merchandising and Private Label Strategy Organizational Transformation Change Management Strategy Operational Execution
CORA & MATCH Groupe Carrefour
RETAIL CHAIN INTEGRATION DIRECTOR
October 2023 - November 2025 (2 years and 1 month)
Director of the integration project of Cora and Match companies into Carrefour (60 Cora hypermarkets, 115 Cora supermarkets, €5 billion turnover) Mandated to define and execute the integration strategy for Merchandising and Marketing activities with Group Executive Committee validation
• Definition of the strategic integration roadmap broken down by sector/aisle, and purchasing and HR synergies
• Management of organizational transformation, key processes, and alignment with IT and HR support functions
• Alignment of management teams, buy-in by operational teams, and execution security
• Direct contribution to post-acquisition value creation and the development of synergies and reverse synergies  Positioning: Operational and human transformation with high strategic and political stakes, group exposure
Groupe Carrefour
BUSINESS DEVELOPMENT & PRIVATE LABEL STRATEGY DIRECTOR
March 2020 - January 2023 (2 years and 10 months)
INTERNATIONAL PRIVATE LABEL DEVELOPMENT STRATEGY
Member of the Group Marketing & Retailer (Private Label) Executive Committee. Matrix management with an international purchasing-development team (80 employees) and merchandising teams from 8 integrated countries (Spain, Belgium, Italy, Romania, Poland, Argentina, Brazil, and Taiwan).
Management of the business growth of the Private Label brand at a commercial level in countries outside France (€3 billion sales turnover), and the development and coordination of Group alliances and partnerships (+€500 million).
• Construction of the group's strategic plan with breakdown by lever, annual sequencing by country, and P&L impact.
• Writing and execution of the Private Label strategy at the country level with breakdown into an operational roadmap (offer, margin mix, marketing levers), with performance management by country and tracking of key indicators.
• Responsible for Group Private Label sourcing purchasing strategies, building and deploying purchasing processes, product consolidation, and European product consolidation (sourcing to contract, PLM cycle, implementation of the Egalim2 directive)
• Responsible for the development and implementation of external strategic partnerships and alliances at the purchasing and sales level for Private Label (French/foreign retailers – e.g., Coop Nordic / Cora / Tesco).
• In charge of the transformation plan for the implementation of the new Group 2022-2026 plan with organizational and process changes, and management of cross-functional projects across the various entities of the Private Label division.  Positioning: Multi-country strategic leadership, large-scale performance management.