Freelancer profile translated to English.

Description

Do you need a visual identity that makes an impact, engaging web interfaces, or a captivating communication strategy? I can help.

I'm Stéphane, a Brand Designer and Art Director. I create strong visual identities, intuitive web interfaces (UI/UX), and impactful content.

My approach: combining creativity with strategic vision. I don't just execute; I think about how your communication can truly reach your audience.

What I do practically:

- Complete visual identities (logo, graphic charter, brand universe)

- Web interface design (UI/UX, mockups, prototypes)

- Visual content creation (social media, digital campaigns, print materials)

- Digital communication strategy (editorial line, content calendar)

- Video and motion design (filming, editing, animation)

My recent experience: art direction for Michelin Innovation Lab's communication (+37% LinkedIn followers, +42% engagement in 6 months), creation of corporate videos for ResiCare, and launching Briefed (briefed.fr), a design brief generator SaaS used by junior designers.

Available for one-off or recurring missions, remotely or in Clermont-Ferrand, Lyon, and Paris.

Shall we discuss your project?

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Japanese
Basic

Workplace preferences

Can work on-site

Clermont-Ferrand (up to 50km), Paris (up to 50km), Lyon (up to 50km)

Briefed!
AI-POWERED DESIGN BRIEF GENERATOR
ARTS AND CRAFTS
December 2025 - Today (6 months)
Clermont-Ferrand, France
Briefed – AI-Powered Design Brief Generator

I created Briefed to solve a problem faced by all junior designers: finding realistic and detailed briefs to practice with.

The project combines interface design (UI/UX), automation (N8N), and artificial intelligence (Gemini API) to generate ultra-detailed professional briefs in seconds, tailored to each designer's level.

Fully designed and developed autonomously, from idea to deployment on briefed.fr.

Skills demonstrated: Product thinking, UI/UX design, automation, API integration, web deployment.

Launched in December 2025, Briefed is available for free at briefed.fr
UI/UX Design Branding & Identity AI Agent Graphic Design Automation
Michelin Innovation Lab
COMMUNICATION MANAGER / GRAPHIC DESIGNER
AUTOMOBILE
September 2024 - September 2025 (1 year)
Clermont-Ferrand, France
Communication Manager & Graphic Designer - Michelin Innovation Lab

The Michelin Innovation Lab (MIL) is Michelin's innovation hub dedicated to new technologies and internal startups.

Main missions:

→ Global Communication Strategy
Implementation and management of the communication strategy for MIL initiatives to international teams.

→ Art Direction & Content Creation
- Creation of visual identities for internal initiatives
- Production of institutional videos (filming, editing, motion design)
- Design of communication materials (social media visuals, presentations, infographics)

→ UI Redesign of MIL Intranets
Complete redesign of the user interface for internal intranets: mockups, wireframes, implementation of the new visual identity.

→ Complete Management of MIL's LinkedIn
Editorial strategy, content creation, editorial calendar.

Results in 6 months:
+37% LinkedIn followers
+42% engagement on posts
+43% interactions

Environment: International group, collaboration with tech/innovation teams, corporate and internal communication.
Graphic Design Communication Strategy Motion Design Art Direction Visual Identity
Michelin ResiCare
COMMUNICATION MANAGER AND CONTENT CREATOR
CHEMICAL
February 2024 - August 2024 (6 months)
Clermont-Ferrand, France
Communication Manager & Content Creator - ResiCare (Michelin Engineered Polymers)

ResiCare is Michelin's division specializing in technical polymers and composites.

Main missions:

→ Visual Content Creation
Design of graphic materials for digital campaigns, professional events, and internal communication.

→ Production of Institutional Videos
Filming, shooting, and editing of 3 corporate videos:
- JEC World 2024 (composites trade show, Paris)
- TireTech 2023 (tire conference)
- Carrefour International du Bois 2024 (International Wood Fair)

→ Web Design & UX/UI
Mockups and prototypes for new ResiCare website pages.
CMS integration and website maintenance.

→ Communication Strategy
Implementation and monitoring of the communication plan.
Management of the ResiCare LinkedIn account (editorial calendar, content creation).

→ Event Management
Organization and visual branding of the "ResiCare's 7th Anniversary" event (7 videos created + production management).

Environment: B2B industry, technical communication, international events.
Communication Strategy Photo and Video Editing Graphic Design UX/UI Design Visual Identity

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MASTER GRANDE ÉCOLE
Clermont School of Business
2025
Communication / Design / IA

Stéphane L.

Product Designer & Builder | Design / UI / Coding

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