SKFreelancer profile translated to English.
Back to original languageAbout Stéphane
Product Marketing Manager, Brand and Business Development with 8 years of international experience (Europe and Africa), I support companies in product launches, the creation of omnichannel marketing campaigns, brand development, and business development. I have designed high-performing strategies for B2B/B2C markets, managed digital campaigns (SEO, CRM, social networks), and trained Marketing and Sales teams in 12 markets.
Autonomous, creative, and results-oriented, I am also passionate about writing, artificial intelligence, and sports.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Genève (up to 50km)
Experience
- GETI TRADE SAMarketing and Product ManagerAGRICULTUREFebruary 2020 - January 2025 (4 years and 11 months)Nyon, SwitzerlandSwiss company active in the trading and distribution of food products (FMCG) in Africa. Responsible for marketing strategy and business development in several markets.🎯 MAIN MISSIONS:- Development and execution of the global marketing strategy (B2B & B2C) in 12 African markets, in collaboration with the headquarters in Switzerland.- Brand development: adaptation of visual identities, product positioning, storytelling, and key messaging according to local cultural specificities.- Design and coordination of 360° campaigns (digital, print, field events), focused on customer acquisition and loyalty.- Launch of new FMCG products: powdered milk, condensed milk, sardines, cooking oils, etc.- Implementation of pricing and packaging strategies adapted to local economic realities (Senegal, Ivory Coast, Cameroon, Congo, DRC…).- Training and management of 15 local sales and marketing teams (English and French speaking).- Monitoring of commercial performance using KPI dashboards, analysis of market feedback, and real-time strategic adjustments.- Close collaboration with distributors to improve in-store visibility and optimize the distribution chain.✅ KEY RESULTS:+30% revenue growth in 5 markets over 4 years thanks to a targeted go-to-market strategy.- Successful launch of 6 new product references in several geographical areas.- 15% reduction in marketing costs through channel optimization and efficient management of marketing materials.- Strengthening of brand image in highly competitive countries (against Nestlé, Promasidor, etc.) through various collaborations with local radio stations and influencers.
- DPS SOLUTIONSMarketing Assistant and Business DevelopmentMarch 2018 - January 2020 (1 year and 10 months)Morges, VD, Switzerland• Social Media Planning: Preparing each month's daily social media posts• Website design and update• Created R.O.I. focused Digital Marketing strategies• Conducting market research• Market / Data analysis & reporting (Google Analytics / Adwords...)• online publicity (Facebook Manager - Instagram - Twitter )• Contents writer (creative content, articles, stories teller...)
- InterSoccerMarketing InternNovember 2017 - January 2018 (2 months)1260 Nyon, Switzerland• Update and implementation of the website• Creation of content for social media• Management of online bookings• Implementation of the digital strategy
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Education
- CERTIFICATE IN DIGITAL MARKETING: customer engagement, social mediaColumbia Business School2018CERTIFICATE IN DIGITAL MARKETING: customer engagement, social media
- Certificate in DeFi, BlockchainDuke University2021Certificate in DeFi, Blockchain
Certifications
- Digital Marketing CertificateColumbia Business School2018