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Fabrice B.FB

Fabrice B.

Expert Adobe Campaign | Marketing Automation & CDP

€977/day
Paris, FR
8-15 years

Average response time: 2 hours

Freelancer profile translated to English.
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About Fabrice

Expert in marketing automation and MarTech solution integration, with over 10 years of experience, including 6 years at Adobe Systems designing and deploying high-performance architectures. Adobe Master Certified, I assist companies and startups in implementing robust, scalable, and results-oriented platforms.

+65 projects completed for organizations of all sizes, with a focus on migrating, integrating, and optimizing marketing tools (Adobe Campaign, CDP, Qualtrics, etc.).

**My approach**: combining technical expertise, strategic vision, and measurable business impact.



**Key Skills**:
  • Architecture & Infrastructure: Designing secure and scalable systems.
  • Development & Integration: Tailored solutions aligned with your objectives.
  • Audit & Optimization: Technical diagnostics and performance improvement.
  • Consulting & Training: Strategic support and skills transfer.
**Examples of achievements**:
  • AXA France: Migration to private cloud + Adobe Campaign V7 upgrade → +35% performance, -20% costs, automated deployment.
  • AXA France: Qualtrics XM integration with Adobe Campaign → +40% response rate, improved NPS/CSAT/CES.
  • Société Générale: Unica HCL Migration → Adobe Campaign → 50-70% accelerated time-to-market, -30% costs.
  • SNCF - Information First Program: Personalization of messages and activation of SMS & email channels via Salesforce Marketing Cloud → real-time automated delivery, reduced alert times, coverage of 95% of long-distance customers, improved customer satisfaction.
Passionate about innovation, I am committed to transforming your marketing challenges into growth drivers through reliable and ROI-oriented solutions.

📩 Contact me to discuss your project!
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Adobe
    Adobe Campaign and Experience Cloud Consultant
    TECH
    October 2018 - January 2025 (6 years and 3 months)
    Paris, France
    I supported clients and partners at every stage of their marketing automation ecosystem lifecycle, providing technical expertise and tailored support.

    • **Design & architecture**: Defining and implementing infrastructures adapted to business needs.
    • **Development & integration**: Creating custom solutions and optimizing processes.
    • **Migration & updates**: Support for version upgrades and build evolutions.
    • **Optimization & performance**: Deployment and tuning of their marketing automation solution, whether on-premise or in the cloud.

    Thanks to dual technical and consulting expertise, I ensure a smooth and efficient implementation.
    Adobe Campaign Solution Architecture Cloud computing Digital Marketing marketing automation
  • Keyrus
    CRM Consultant
    DIGITAL AND IT
    January 2017 - September 2018 (1 year and 8 months)
    Paris, France
  • Business & Decision
    CRM Consultant
    DIGITAL AND IT
    April 2015 - December 2016 (1 year and 8 months)
    Paris, France

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Education

  • Computer Engineering and Information Systems
    ÉCOLE PRIVÉE DES SCIENCES INFORMATIQUES (EPSI - PARIS)
    2014
  • Higher Technician in Digital Technologies
    INSTITUT DE POLY-INFORMATIQUE (IPI)
    2010

Certifications

Skill set

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