Stéphane Jambu

🚀 Enable brands to leverage AI technologies to optimize their business.

ROI-oriented approach: each project has the concrete objective of increasing turnover, optimizing the average basket, improving the conversion rate and/or reducing the cost of customer acquisition.

🗂️ Examples of areas of intervention

Optimization of marketing campaigns (SEA, SEO, Social Ads) via data & AI.

Automation of customer relations (intelligent chatbots, virtual assistants).

Predictive analysis of demand and intelligent stock management.

📌 Methodology

🧭 1. Diagnosis & framing

Analysis of the economic model, key KPIs (ROI, ROAS, CAC, CLV, conversion rate, etc.) and the company's data/AI maturity.

Mapping of e-commerce processes and identification of friction points (e.g. shopping cart abandonment, low repeat purchase, high acquisition cost).

🎯 2. Definition of objectives & AI use cases

Selection of priority levers aligned with the business strategy (e.g. personalization, segmentation, marketing automation).

Choice of AI use cases based on their expected impact and technical feasibility.

📊 3. Data collection, preparation & governance

Audit of data sources (CRM, analytics, sales, marketing campaigns).

Implementation of data quality and structuring to train reliable AI models.

Definition of data governance rules (security, GDPR compliance).

🤖 4. Design & deployment of AI solutions

Development or integration of models (product recommendation, customer scoring, churn prediction, campaign optimization).

Pilot tests to validate the impact on KPIs.

Seamless integration with existing tools.

📈 5. Performance monitoring & continuous improvement

Implementation of dashboards.

Continuous monitoring of performance and adjustments to AI models.

Evolution of use cases according to growth and new business priorities.

With more than 650 clients and 1200 semantic cocoons, proven results for more than 80% of my clients, a very solid network of experts, I am currently able to support SMEs and mid-sized companies in the evolution of their business and online visibility.

1 - E-commerce strategy

- 360° audit of the activity.

- Establishment of a Business Plan.

- SWOT.

- Recommendation of solutions.

- Provisional schedule and action plan.

2 - Visibility strategy

- Study of the visibility of a site and its competition.

- Proposal of direct and remote visibility strategy: branding / SEA / SEO / social networks / etc.

3 - Execution

- Specifications and monitoring of site creation or redesign projects.

- Management of calls for tenders from service providers: SEA / SEO / Web agency / Communication agency / Analytics / Etc.

- Management of service providers.

- Reporting and global management.

4 - Training / Coaching

- Datadocked training in e-commerce, SEO, semantic cocoons and LinkedIn (NOT AFFILIATED WITH LINKEDIN™).

- In-house / inter-company in person.

- Consulting on request.

Within the project to redesign the food and non-food e-commerce solution, in particular for the 460 "Carrefour Drive" as well as "Ooshop" (cumulative annual turnover 2014 > €400 million):

• Management of the migration of the Ooshop e-commerce site to the new solution. Assistance to Project Management.

• Collaboration with MOE teams in Brazil and India (CapGemini in Bangalore).

• Technical referent for SEO and the Solr search engine (Carrefour e-commerce scope).

• Communication and workshops in English.

150 project-mode employees in 3 countries