Freelancer profile translated to English.

Description

For over 20 years, my professional career has been driven by the desire to offer my clients relevant solutions tailored to their communication needs. Sowing an idea, nurturing it, working on it, and seeing it come to fruition... This is the credo that accompanies my entrepreneurial and salaried experience.

Participating today in your company's communication, developing and establishing the identity and reputation of your brand are objectives that resonate with my search for new opportunities.

Proactive, creative, and curious about innovations, I want to put my expertise to work for your project.

Languages

English
Fluent
German
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km)

Alt codes
DA / Senior Graphic Designer / Consultant
CONSULTING AND AUDITS
January 2021 - Today (5 years and 5 months)
Lyon, France
Digital and outsourced solutions for businesses
🔺Webflow / Wordpress / Prestshop
🔺Ux Design / Customer journey / content structuring and prioritization
🔺Motion design, After effect
🔺Email creation (Hubspot, Salesforce, Adobe)
🔺Landing (Unbounce)
🔺Execution / outsourcing
🔺Website & E-commerce creation
🔺Infographics
🔺Acquisition consulting & strategy
🔺Automation
🔺SEO
🔺Training
SEO Wordpress Graphic design Webdesign
BiM Cloisons
Marketing & Communication Manager
CIVIL ENGINEERING
July 2020 - Today (5 years and 11 months)
Saint-Jean-de-Bournay, France
Communication & Marketing Strategy
🔺Webdesign, Web development
🔺Awareness
🔺Content Marketing Strategy
🔺Community Management
🔺Growth hacking
🔺SEO - SEA Strategy
🔺Process, objectives, KPIS, implementation of acquisition & monitoring tools
Webdesign User Interface Design Motion design SEO
Cocoom
Marketing & Communication Manager
SOFTWARE PUBLISHING
September 2018 - August 2020 (1 year and 11 months)
Lyon, France
🔺SEO, SEA:
- Implementation of a referencing and positioning strategy.
- Modeling of the SEO strategy (silos & semantic cocoons, keyword selection, Mindmap)
- Operational implementation of actions.
- Establishment of a budget.
- Monitoring of positions & Ranking (Semrush, Ranxplorer, Google Analytics)
- Continuous optimization and competition analysis.

🔺Content marketing:
- Establishment of a content strategy.
- Implementation of a multi-channel editorial calendar.
- Organization of publication cycles (seo oriented).

🔺Automation:
- Global modeling of automation processes
- Implementation of workflows & sequences
- Automation of actions (Hubpsot, Zapier)

🔺Social networking:
- Management of social network accounts.
- Increasing engagement and acquiring followers.

🔺Monitoring, data analysis and implementation of KPIs: Datastudio, DataHero.
- Recovery & analysis & processing of data.
- Identification of Kpi and implementation of synthetic reports.
- Automation of reports in our tools.

🔺Customer success:
- Implementation of loyalty actions (Customer Journey)
- Definition of strategy and objectives.
- Implementation of customer support loop.

🔺Events:
- Identification and organization of events.
- Implementation and promotion of Workshops and workshops.
- Production of communication materials (Rollup, goodies).

🔺Website optimization:
- Management, optimization, updating of the website.
- Optimization of calls to action.
- Monitoring of visitor usage (Hotjar).
- Implementation of Landing.

🔺Team management:
- Continuous support in terms of training & autonomy of apprentices.
SEO Community management Webdesign Marketing Infographics