Freelancer profile translated to English.
Back to original languageAbout Stéphane
I have extensive experience in strategic planning and brand management in major agencies. This experience has given me a taste for concepts and ideas. It is these that allow for better use of digital tools and the creation of more competitive and coherent communication systems.
My expertise: brand platforms, studies (conduct and analysis), benchmarks, creative solutions, media plans, digital strategy, communication strategy, project management, agency-client interface, support for start-ups.
I recently completed a long-term mission (1 year) at Carrefour. Consulting mission in strategy for the marketing department and the e-commerce commercial animation and customer department:
- Writing the post-confinement strategy for e-commerce services
- Creation of associated media content
- Support on the wording and content of the site
- Supervision of the communication strategy for merchant services
- Communication launch of scanlib' by phone
In addition to this consulting activity, I am a lecturer at L'ESSEC (master's degree, business school, recruitment, coach at the Digital Week Competition).
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- CSF France
On Malt
Marketing, communication and e-commerce customer relations directorJuly 2020 - July 2020 (1 month)Carrefour FranceStrategy consulting mission- Writing the post-confinement strategy for e-commerce services- Creation of associated media content- Support on the website's content strategy and customer journey- Supervision of the communication for merchant services- Communication launch of the marketplace- Communication relaunch of the "Catering" service - CSF FranceMarketing and communication directorRETAIL (LARGE RETAILERS)June 2020 - Today (6 years)Carrefour franceDigital strategy, omnichannel strategy, new "carrefour traiteur" platform strategy, delivery services support and differentiation strategy, campaign supervision + relations with agencies, purchasing process consulting (UX) and website content writing, communication launch of the new marketplace
- CSF FranceStrategic marketing directorMay 2020 - May 2020 (1 month)Carrefour francePost-confinement strategy consulting mission:- Writing the strategy for e-commerce services / agency briefing and coordination of digital campaigns (display / social)- Creation of associated media content- Support on website wording and content / customer journey redesign and implementation of new services
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Education
- Marketing communicationInstitut Supérieur de Commerce de Paris1988
- MBA in digital marketing Thesis: "transforming the DNA of pre-digital brands in the all-digital age" - top of classInstitut Léonard de Vinci2014