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Stéphane GognetSG

Stéphane Gognet

Marketing and Digital Consultant

€300/day
Colombes, FR
15+ years
WordPress Expert
WooCommerce
Elementor
Google Ads Account Management
Social Media

Average response time: 1 hour

Freelancer profile translated to English.
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About Stéphane

With over 20 years of experience in digital marketing, I support companies in developing their online visibility, brand awareness, and customer acquisition. My background, built within recognized groups such as Generali and Lepape, as well as major Parisian agencies, has allowed me to develop comprehensive expertise in SEO, SEA, web analytics, and digital strategy.

With a dual background in languages and management, I combine strong analytical skills with a pragmatic, results-oriented approach. Throughout my career, I have managed teams, significant acquisition budgets, and high-impact digital projects. Today, I leverage my know-how, experience, and passion for the web to help my clients accelerate their growth and durably strengthen their online presence.

  • French

    Native or bilingual

  • Portuguese

    Native or bilingual

  • Spanish

    Fluent

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Generali
    Marketing and Digital Manager
    April 2018 - Today (8 years and 3 months)
    Saint-Denis, France
    Implementation of the digital strategy. Support for the agent network on local digital strategy (Geolid). Implementation of the traffic acquisition strategy and budget management (Google Ads, display, retargeting, lead collection, affiliate marketing, emailing, comparison sites). Web analytics management (Google Analytics). Supervision of resources (internal teams, service providers).
  • Lepape
    Web Marketing Manager
    April 2015 - March 2018 (2 years and 11 months)
    Paris, France
    Implementation of the digital strategy and brand identity on the internet. Establishment of the commercial animation strategy and definition of the marketing offer. Implementation of the traffic acquisition strategy and budget management (SEO, SEM, Google Shopping, Facebook ads, social media animation, display, retargeting, lead collection, partnerships, affiliate marketing, emailing, comparison sites and shopbots, online & offline media, SEO strategy management). Management of web analytics tools (Google Analytics, Eulerian, Xiti). Supervision of resources (internal teams, service providers). Social media: Implementation of the digital strategy and brand identity and budget management. Product promotions, contests, community engagement.
  • Referencement.com
    PPC Director
    October 2012 - April 2015 (2 years and 6 months)
    Paris, France
    Management of a team of 4 people. Management of sponsored link campaigns (Google, Yahoo/Bing, Kenshoo, Acquisio). Development of online strategies. Responses to tenders. Development of the client portfolio.
Check out Stéphane's experience

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Education

  • BTS SME/VSE Management Assistant
    INSTITUT SUPÉRIEUR INTERPROFESSIONNEL DE FORMATION EN ALTERNANCE
    2002
    BTS Assistant de gestion PME/PMI
  • Trilingual Assistant BTS
    LYCÉE PAUL LANGEVIN
    2000
    BTS Assistant trilingue

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