About Stéphane
French
Native or bilingual
English
Fluent
Experience
- LomedHubspot ConsultantCONSULTING AND AUDITSFebruary 2024 - Today (2 years and 4 months)Support to an agency in its Hubspot consulting missions.
- LEPONT LearningHubspot ConsultantEDUCATION AND E-LEARNINGMay 2023 - Today (3 years and 1 month)Hubspot support on CRM, marketing, and sales projects:- Audit of the account status and proposal of recommendations;- Consolidation of the data model and contact import;- Creation of automations for contact and company processing;- Performance monitoring and database audit with the creation of dashboards and reports;- Monitoring good database hygiene;- Lead generation: Operational management of acquisition campaigns on Meta, LinkedIn, Google;- Implementation of a consent collection system for emails, GDPR compliant;- Re-engagement of contacts through email marketing campaigns;- Training / Creation of tutorials for the sales team;- Identification of sales opportunities;- Occasional project management, such as the creation of a web qualification process.
- EDHEC OnlineLead Generation & CRM ManagerEDUCATION AND E-LEARNINGAugust 2020 - February 2023 (2 years and 6 months)Paris, FranceWithin the marketing team at EDHEC Online, I:- Deployed SEA/SMA digital marketing campaigns & with partner referrers- Built a structure for automating data processing and marketing nurturing on the Hubspot CRM- Optimized prospect conversion processes and performance tracking with the sales team- Trained teams on the use of various tools- Managed one person, first as an intern then as a permanent employee- Oversaw collaboration with external service providers.
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Education
- Master Grande EcoleNEOMA Business School2017Master Grande École, Marketing & Communication
- Bachelor's Degree in Law, Law and Social SciencesUniversity of Poitiers2013Licence de Droit, Droit et Sciences Sociales
Certifications
- Inbound MarketingHubspot Academy2023
- Inbound SalesHubspot Academy2023