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Stephane DétrucheSD

Stephane Détruche

Brand Manager

€550/day
Genève, CH
15+ years
Brand Activation
Commercial Development
Event Marketing
Operational Excellence
Marketing Management

Average response time: 1 hour

Freelancer profile translated to English.
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About Stephane

I help brands, establishments, and companies develop their visibility, client portfolio, and sales through concrete, results-oriented field strategies.

With over 15 years of experience in business development, operational marketing, brand activation, and project management, I primarily work in the HoReCa, FMCG, event, and premium retail sectors. My experience at DIWISA AG as Brand Activation Manager and then Brand Manager allowed me to lead product launches, develop strategic partnerships, and implement high-visibility marketing activations in the Swiss market.

My added value lies in my dual strategic and operational expertise: I don't just propose ideas, but concrete, rapidly deployable solutions adapted to field realities. Thanks to my professional network in French-speaking Switzerland and my strong knowledge of the HoReCa sector, I can effectively support commercial development projects, brand launches, or local expansion.

I can assist you with:
• Brand launch strategy
• Brand activation & field marketing
• Commercial development & client acquisition
• B2B / B2C event organization
• HoReCa network development
• Strategic partnership creation
• Operational consulting for restaurants/bars
• Franchise and HoReCa concept development
• Visibility & customer experience strategy
• Project management and operational coordination

Accustomed to working with premium brands, festivals, establishments, and commercial partners, I favor a pragmatic, flexible, and ROI-oriented approach.

Available for one-off missions, consulting, strategic support, or outsourced commercial development.
Catering
Food and Beverage

  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Basic

  • German

    Conversational

Can work on-site
Genève (up to 50km)

Experience

  • LBC
    Consultant
    RESTAURANTS AND FOOD SERVICE
    March 2025 - Today (1 year and 5 months)
    Genève, Switzerland
    • - Training in business creation (business model, financing, strategy)
    • - Training in project management (planning, steering, methodologies)
    • - Development of an entrepreneurial project in the HoReCa sector
    • - Creation of an association to support the HoReCa sector
    • - Strategic watch and development of marketing and business skills
    Commercial Development Operational Excellence Market Analysis Marketing Event Organization
  • Diwisa AG
    Brand Manager Pouring Brand Switzerland
    WINE AND SPIRITS
    January 2017 - January 2024 (7 years)
    Genève, Switzerland
    • - Development and implementation of brand strategies for DIWISA's Pouring products.
    • - Development and implementation of marketing plans for several brands.
    • - Management of marketing campaigns, including promotions and events.
    • - Management of Off/On Trade market launches and follow-up
    • - Analysis of market trends and consumer behavior
    • - Collaboration with sales teams to achieve objectives.
    • - Management of the brand budget and optimization of expenses
    • - Supervision and development of content for social media and digital channels.
    • - Collaboration with distributors and commercial partners to maximize visibility
    • - Controlling, reporting, and direct relationship with the different brands
    • - Pricing and management of the pricing policy for the different brands
    • - Creation/management of POSM for the different brands
    • - Budget planning and cost control
    • - Partnership, and implementation of support and activation at events or festivals (e.g., Paléo Festival Nyon, Uniparty Geneva, Balelec Lausanne, Unifactory Fribourg)
    • - Launch of new products in the Swiss market
    • - Writing and production of communication materials (presentations, marketing documents, digital content)
    • - Management and updating of content (social media, newsletters, internal documents)
    • - Coordination with external service providers (graphic designers, printers, agencies)
    Marketing Product Management New Product Launch Pricing Strategy Commercial
  • West Switzerland for Jägermeister
    Brand Activation Manager
    WINE AND SPIRITS
    January 2017 - January 2023 (6 years)
    Genève, Switzerland
    • - Brand promotion in the Horeca market
    • - Acquisition and follow-up of new clients
    • - Creation and implementation of promotions, activations, and events for the brand
    • - Partnership, and implementation of support and activation at events or festivals (e.g., Paléo Festival Nyon, Uniparty Geneva, Balelec Lausanne, Unifactory Fribourg)
    • - Launch of new products (e.g., SCHARF & Manifest)
    • - Support in the off-trade market (e.g., visual placement, product listing in stores)
    • - Creation of advertising materials
    • - Budget planning and cost control
    • - Monitoring and follow-up of sales department activities
    Event Organization Event Marketing Brand Activation Commercial Product Management
Check out Stephane's experience

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Education

  • Prince2 Project Management Training
    Kimorganisation
    2026
    Formation Gestion de Projet Prince2
  • Business Creation Certificate
    New Start Geneva.
    2025
    Certificat création d'entreprise
Check out Stephane's education

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