Freelancer profile translated to English.
Back to original languageAbout Stéphane
A rich and varied experience in different organizations has allowed me to acquire in-depth knowledge of the banking and insurance sectors, particularly in development areas: commercial strategy, marketing, communication, and multi-channel distribution are my specialties.
Indeed, my various roles have led me to design development strategies and implement them, sometimes in crisis, transformation, or merger contexts.
At Banque Populaire, Crédit Agricole, and Ociane Matmut, I have thus developed conquest and loyalty strategies in various markets. I have successfully managed the implementation of marketing, commercial, and communication plans, market research, product development, and omnichannel distribution.
The system I designed and implemented at Ociane Matmut doubled sales in 3 years, with 50% achieved remotely.
I have also carried out various consulting missions. One of them involved reorganizing the Development Department of an insurance mutual, developing its marketing and commercial plan, and renovating its main product lines.
As evidenced by these achievements, I possess the analytical skills, the taste for organization and dialogue, and the mobilization power necessary for the design, implementation, and management of effective development strategies.
Pragmatic, creative, adaptable, with a strong commercial temperament, I am an experienced manager, focused on the success and autonomy of my collaborators.
French
Native or bilingual
Can work on-site
Paris (up to 50km), Niort (up to 50km), Bordeaux (up to 50km), Lyon (up to 50km), Marseille (up to 50km)
Experience
- MAPA- Mutuelle d'Assurance des Professionnels de l'AlimentaireConsulting Missions / Interim ManagementBANKING AND INSURANCEMarch 2023 - November 2023 (8 months)Saint-Jean-d'Angély, FranceDevelopment Department (Insurance mutual, specializing in the Professionals and Businesses market)• Structuring and reorganizing the Department, developing the Strategic Plan, Marketing, Commercial, and Communication Plan, creating new product lines…
- YPOCRATPresidentMEDICALJanuary 2021 - Today (5 years and 5 months)Bordeaux, FranceCreation of an international digital medical services platform, offer design, business analysis, development strategy elaboration...
- OCIANE MATMUTMarketing, Communication, Digital DirectorBANKING AND INSURANCEOctober 2009 - May 2019 (9 years and 7 months)Bordeaux, FranceElaboration and operational implementation of Strategic and Development Plans.• Strategy: Elaboration of strategic, marketing, commercial, and communication plans• Marketing: market research, competitor monitoring, creation of products and services (Individuals, Professionals, and Businesses), operational marketing, decision support, and management (targeting, dashboards); innovation and partnership management; pricing…• Digital and Customer Journeys: digitalization of offers and redesign of customer journeys, user experience (UX) improvement, partnerships with comparison sites, SEO/SEA), design and management of the Group's health website…• Communication: brand strategy and positioning, media and communication plans; service provider management; budget management; social networks and e-reputation; media and non-media campaigns, press and public relations, sponsorship and events, newsletters, internal communication, events, partnerships; representation with partner organizations…• Commercial and Distribution: Commercial Department (interim for 8 months): call center, agencies, business advisors, partner brokers, negotiations with social partners (sector agreements). Organization of omnichannel distribution, development of sales pitches, employee training, establishment of commercial objectives, prospecting system, and management of generated leads…• Other missions: management of Group strategic plan projects on Health, Distribution, Digital, and participation in Communication, Products, and Innovation groups; management of projects during the merger (Marketing, Communication, Digital, Distribution); social action and prevention.Member of the Ociane-Matmut Management Committee. Management of 18 employees. Budget €7M.Sales: +100% over 3 years, 25% of sales fully digital, 50% remote.
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Education
- AUDENCIA SCIENCES COM'AUDENCIA1992Troisème cycle en communication
- Certificates in 'Advertising' and 'Marketing Tactics'ROOSEVELT UNIVERSITY1990Certificats en « Advertising » et «Marketing Tactics »,