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Stéphane CastelliSC

Stéphane Castelli

Commercial Development & Retail Training

€350/day
Ajaccio, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Stéphane

Senior consultant in commercial development and retail training, with over 20 years of field experience.
After a varied career in B2B sales, store management, and pedagogy, I now support retail and distribution companies in their commercial development: structuring sales teams, upskilling employees, and implementing results-oriented processes.
My expertise in commercial development is based on a rare dual skill set; I held technical sales positions in B2B (point-of-sale systems at Crisalid and Datronic) before taking responsibility for departments and stores (Mr Bricolage, Bracconi), where I managed daily commercial performance.
I now pass on this field experience through retail training missions: sales team training, negotiation techniques, customer reception, and in-store commercial animation. My background in teaching and socio-education (nearly 12 years) gives me strong pedagogical skills for transferring know-how.
With a Master II in Public Law and a Master's degree in Business Law, I also bring legal rigor useful for contractual and compliance issues in a commercial environment.
Available for one-off or recurring missions in commercial development and retail training, in person (Corsica) or remotely.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Ajaccio (up to 50km)

Experience

  • Responsable magasin- Bracconi
    Salesperson & Manager – Specialized Retail
    RETAIL (SMALL BUSINESS)
    August 2024 - Today (2 years)
    Corsica, France
    Manager of a retail store specializing in tableware, cutlery, and outdoor cooking.
    Commercial development and loyalty building with a demanding clientele.
    Retail management of the sales team and complete management: stock, supplies, merchandising, and display.
    B2B consulting for restaurant and catering professionals;
    Conseil B2B Développement commercial Conseil Vente Merchandising
  • Mr Bricolage
    Garden Machinery Department Manager
    RETAIL (SMALL BUSINESS)
    March 2022 - August 2024 (2 years and 5 months)
    Ajaccio, France
    Manager of the garden machinery department within a national DIY chain. Retail management and commercial development of the department, stock, and supplies.
    Sales training for teams and technical advice for individuals and professionals.
    Commercial prospecting, sales target monitoring, and reporting.
    Conseil B2B formation vente management retail Développement commercial Vente
  • CRISALID
    Technical Sales Representative
    SOFTWARE PUBLISHING
    May 2017 - January 2018 (8 months)
    Paris, France
    B2B technical sales representative for Crisalid, a software company specializing in point-of-sale systems and solutions.
    Field sales prospecting with merchants and professionals,
    B2B consulting and development of tailor-made commercial proposals. Autonomous business developer: complete management of the sales cycle from prospecting to closing.
    Customer training on software usage and complete setup support.
    Development of solutions in collaboration with designers, including HMY, the European leader in commercial space design.
    Prospection B2B formation vente Business development Développement commercial Conseil

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Education

  • Master II
    Université de Rouen
    2007
    Master II
  • Maîtrise de Droit privé
    Université de Lille II
    1993
    Maîtrise de Droit privé

Skill set

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