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Stephane B.SB

Stephane B.

Partner – Brand Strategy (AI & GEO)

€1,500/day
27 projects
Paris, FR
15+ years
Art Direction
Branding
Visual Identity
Logo Design
Video Production

Average response time: 1 hour

Freelancer profile translated to English.
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About Stephane

Expert in brand strategy and international B2B marketing, I have led complex global brands for over 20 years. My interventions have focused on structuring post-M&A Brand Architectures and transversal management within demanding environments, ranging from regulated industries (Health/Pharma) to the agility of Tech and Finance startups.
My background allows me to lead the digital transformation of organizations by embedding the brand's heritage and value into every touchpoint. I have acquired solid experience in leveraging the brand as a growth driver, combining the operational excellence of luxury hospitality with digital performance management.
Today, I support executive management in the strategic alignment of their intangible assets and the integration of technological innovation (AI / GEO / Ontology). My mission is to anchor the semantic authority and international coherence of the brand to transform every interaction, physical or digital, into a profitable signature.

  • French

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km), Paris (up to 100km)

Experience

  • SB
    SENIOR CONSULTANT – BRAND STRATEGY & MARKETING DIRECTOR
    January 2007 - Today (19 years and 5 months)
    Paris, France
    Long-term strategic partnerships (Sanofi, Ipsen, Galderma, Tech Startups).
    • Governance & Architecture: Management of post-M&A brand architectures and transversal alignment of brand standards (CEO, HR, Legal, Finance).
    • Transformation & Innovation: Semantic authority strategy (GEO/AI) and deployment of global digital ecosystems (Brand Portals, B2B e-commerce).
    • Value Management: Coordination of international marketing plans and strategic consulting for Management Committees.

Reviews

5.0

Out of 10 ratings

E

Emilie

Forex Finance

Reviewed on 9/15/2020

Stéphane intervened to support us in redesigning our visual identity. He quickly understood our company, its history, and its vision to propose a suitable visual identity, which we are completely satisfied with. Communication with Stéphane is very pleasant, effective, and fluid. Stéphane is available, open, and transparent about his choices, rigorous in his approach, deliverables, and meeting deadlines.
N

Nikita

Sanofi Aventis Singapore Pte. Ltd.

Reviewed on 9/4/2019

He is a creative genie who understands your vision and delivers beyond expectations!
Show all 10 reviews

Recommendations

SP
FU
Paul WaltmannPW
+1
Stéphane Potdevin and 3 other people have recommended Stephane

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Education

  • MBA / Business Administration and Management
    IAE Paris - Sorbonne Business School
    2021
    Management stratégique + management transversal de la marque

Skill set

Brand Governance
Semantic Architecture
Generative AI
SEO/GEO
Corporate Strategy

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