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Stéphane BlancSB

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Freelancer profile translated to English.
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About Stéphane

Trained at ESAG - Penninghen in graphic arts. Working with brands to help them position themselves effectively in their market: brand platform writing, brand naming and signature, visual identity, deployment across brand media, creation of packaging ranges, creation of concept stores or office design. I orchestrate everything related to brand design. My clients include institutions, food brands, and players in the commercial real estate sector.
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Whited.fr
    Artistic Director of Brands
    AGRICULTURE
    September 2011 - Today (14 years and 9 months)
    Asnières-sur-Seine, France
    Creative Director:
    • Brand strategy and identity (positioning, brand platform writing, naming, visual identity, and graphic charter.
    • Deployment of tools (print, web, event, and packaging).
    • Commercial and tertiary interior architecture (design, execution, deployment)
    Logo creation Signage Retail design Positioning strategy Packaging
  • Change
    Design Director / Creative Director
    January 2015 - December 2016 (1 year and 11 months)
    Within the communication group Change, the design HUB offers a broad approach to branding:
    - Brand identity strategy: Brand platforms and visual identity (corporate / B2C clients).
    - Retail strategy & commercial architecture: Concept stores, flagships, pop-up stores, restaurants, hotels (network or independent clients, commercial or tertiary catering, retail parks, workplaces).
    - Innovation and creation of packaging ranges Visual identity, product innovation, merchandising (food, beauty, care clients). An agile team for innovative projects within one of the most cutting-edge global and digital communication groups on the market. Surrounded by expert professionals, we create ad-hoc teams to address client challenges. A challenger stance for a smart and offensive attitude that focuses its efforts on innovative and surprising solutions.
  • Moove-paper & Tableau-photo
    Managing Partner
    January 2005 - July 2011 (6 years and 6 months)
    MOOVE-PAPER Magnetic, removable, repositionable, and customizable wallpaper. TABLEAU-PHOTO Creation of personalized canvas prints.
    - Creation of product collections, logistics management and manufacturing, preparation and tracking of shipments.
    - B2C Sales: e-boutique, network of resellers (Le Printemps) or DIY stores (Leroy Merlin), architects, decorators.
    - B2B Sales: chain stores (Beaumanoir group, Leduff group, Jennifer).
    - Development: participation in Maison & Objets and Equip'hôtel trade shows.
    - Press relations management: press, TV (M6, France 2, France 5, Téva), radio.

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Education

  • 2nd in class, Graphic Arts
    ESAG - Penninghen
    1998
    2e de promotion, Art graphiques
  • Master of Design (Master's degree, with honors, 2nd in class), Graphic Design
    ESAG
    1998
    Master design (bac +5, mention Très Bien, 2e de promotion), Graphic design

Skill set

Categories