Stéphane Berthoz

🎯 CRM Architect & Salesforce Project Director — 15+ years of experience

I help B2B and Retail mid-sized companies transform their customer relationships into a sustainable competitive advantage. My approach: Salesforce is not a tool, it's a growth lever.

🏛 WHAT I DO

- Multi-cloud architecture (Sales, Service, Experience, Data Cloud)

- Project management & governance (Steering committees/Project committees, multidisciplinary teams)

- Complex integrations: ERP, DWH, REST/SOAP APIs, MuleSoft

- Advanced development: Apex, LWC, Flows, OmniStudio

- Salesforce DevOps: CI/CD, GitLab, layered deployment

- Audit & turnaround of underperforming projects

- Change management & training

🏅 CERTIFICATIONS (13x · All Star Ranger · 819+ Trailhead badges)

Architect: Application · Data · Sharing & Visibility

Consultant: Sales · Service · Experience · Data Cloud · Business Analyst

Developer: Platform Developer I · Admin · Platform App Builder · AI Associate

→ On the path to CTA

🚀 CLIENT RESULTS

- Industrial mid-sized company: −35% in after-sales service times · ×2 user adoption

- Tech Scale-up: ÷3 time-to-production via Salesforce DevOps

- Multi-BU Group: Data Cloud migration, unified 360° customer view

- B2B SaaS Publisher: Sales Cloud redesign, 120 users

- Mutual insurance: OmniScript, GitLab CI pipeline, P360 tickets

⚡ AN ARCHITECT WHO CODES & DELIVERS

I develop two ISV products used by the Salesforce community:

→ CalloutGuardian — Integration monitoring & resilience (135 Apex, 62 LWC) · calloutguardian.com

→ SandForge — VSCode extension for DevOps sandboxes (+45k lines, 4k+ tests) · available on VS Code Marketplace

🤝 MY METHOD

1. Diagnosis — CRM audit, identification of quick wins

2. Strategy — Business-aligned roadmap

3. Execution — Agile delivery, skills enhancement

Staff augmentation, fixed-price, ongoing maintenance, or ad-hoc expertise. Remote (Perpignan) or occasional travel.

📞 30 min free discovery call to validate project fit.

🌐 stephane-berthoz.fr