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Stéphane BalSB

Stéphane Bal

Senior Product Designer

€600/day
Clichy, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Stéphane

Senior Product Designer (UX/UI) with over 12 years of experience in startups and large corporations (banking, insurance, fintech, marketplaces, B2B, B2C, B2B2C). I support teams from strategy to execution by combining UX Research, Design Systems, Prototyping, UI Design, and UI Animation. Accustomed to collaborating with PMs, developers, and C-level stakeholders, I design solutions that meet business needs while remaining user-centered.

My philosophy: simplify complex products to create fluid, engaging, and accessible journeys, while enhancing brand proposition and integrating accessibility from the design phase. I favor scalable and reusable approaches that facilitate product evolution, strengthen team consistency, and sustainably improve user experience.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Clichy (up to 50km), Paris (up to 50km)

Experience

  • Taiyo.ai
    Senior Product Designer
    SOFTWARE PUBLISHING
    May 2025 - June 2025 (1 month)
    Paris, France
    Redesign of the homepage and pricing page for Taiyo.ai, an AI platform applied to global infrastructure projects. Design of an interactive hero section allowing users to directly test the AI and perceive its value upon arrival on the site. Advice on pricing and packaging strategy for offers to reduce friction and accelerate adoption.
    Product Design Value Proposition Design Figma Motion Design
  • SFA
    Principal Product Designer
    MECHANICAL ENGINEERING
    June 2024 - October 2025 (1 year and 4 months)
    Paris, France
    Led the complete redesign of SFA's corporate website, deployed in 29 countries, after winning the project against five competing agencies. Solely responsible for design, with the objective of adapting the site to the group's new full distribution strategy and streamlining journeys for four distinct user typologies. Direct collaboration with stakeholders and a development agency, in agile mode and under tight deadlines.
    Product Design Design System Agile Methodology Figma
  • AXA Partners
    Senior Product Designer
    BANKING AND INSURANCE
    April 2024 - June 2025 (1 year and 2 months)
    Paris, France
    Designed the showcase website for AXA Partners' B2B2C API catalog, transforming scattered stakeholder inputs into a clear and compelling product narrative. The experience was designed to cater to two audiences: convince decision-makers of the added value and allow developers to seamlessly transition to the dedicated technical platform.
    Product Design Workshop Facilitation Figma

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Education

  • Marketing Baccalaureate
    Lycée J.B. Poquelin
    2008
  • MBA Art Direction
    Sup de Pub
    2014

Skill set (26)

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