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Stéphane AugerSA

Stéphane Auger

B2B Communication Consultant

€600/day
Bordeaux, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Stéphane

I help SME and mid-sized company leaders structure communication that truly serves their growth, HR attractiveness, and awareness objectives, through outsourced strategic and operational management.

🎯 20 years of experience in B2B/B2C communication & marketing, including a large part leading strategic initiatives in agencies (clients: Equans, Coloplast, Nissan, Goodyear, BNP Paribas, Coface, Boeing...) and in companies (Deloitte).

Today, I dedicate myself to supporting ambitious brands in search of meaning, coherence, and influence. My approach combines:

- branding / rebranding / positioning
- employer branding
- internal/external communication
- content strategy
- executive storytelling / personal branding
- artistic direction and image

I now wish to contribute my expertise in an outsourced manner for organizations (group, institution, or mission-driven company) where I can act with a long-term vision, building a strong and aligned narrative, both internally and externally.

In parallel, my passion for photography nourishes my sense of aesthetics, my ability to stage ideas, people, and brands.

Based in Bordeaux, I also work in Paris in hybrid mode.

Let’s talk :)
  • English

    Fluent

  • Spanish

    Conversational

  • French

    Native or bilingual

Can work on-site
Bordeaux (up to 50km)

Experience

  • BBC
    International B2B Communication & Marketing expert
    January 2022 - Today (4 years and 5 months)
    Bordeaux, Paris, France
    Creation of the France hub of BBC, a European B2B creative agency

    B2B communication strategy consulting for international brands (Equans, Goodyear, Nissan, Konecranes, Coloplast…)

    Management of brand strategy (branding/rebranding/positioning), content, campaigns and editorial planning

    Recruitment and management of a multidisciplinary team (creative, strategy, project)

    Supervision of the artistic direction and image of the supported brands

    Coordination of service providers, partner agencies and European stakeholders
    Consulting Communication strategy B2B Marketing Employer branding
  • Deloitte
    Marketing, communication & development manager
    January 2018 - January 2022 (4 years)
    Bordeaux, France
    Design and management of the regional communication & marketing action plan

    Development of an internal communication strategy

    Contribution to employer branding: HR events, candidate communication, employee appreciation

    France-wide cross-functional missions (commercial projects, process standardization, national events e.g. Best Managed Companies)

    Close collaboration with HR, sales and partner teams to align messages and values
    Communication strategy Digital communication
  • Agence Shaya
    Consulting and Development Director
    January 2014 - January 2018 (4 years)
    Paris, France
    Creation and deployment of B2C/B2B communication strategies

    Creation, definition and management of Commercial policy

    Expertise: brand strategy, acquisition/loyalty, external communication

    Coordination of strategic planning

    Clients: Engie, BNP Paribas, Crédit Agricole, Allianz, Suez, La Fourchette
    Strategic planning Communication strategy Content marketing B2B Marketing

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Education

  • Master Marketing / Communication
    ESC LA ROCHELLE
    2006
  • BA MANAGEMENT INTERNATIONAL
    NORTHUMBRIA UNIVERSITY - NEWCASTLE
    2005

Skill set (15)

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