Freelancer profile translated to English.

Description

15 years of experience in digital. Project Manager, Business Owner, Digital/Marketing Director, and Investor, I have supported dozens of pure-player startups in their development. I enjoy challenges, developing new innovative projects, and/or supporting organizations in an ambitious digital transition. Equally strong in Business/Marketing and Technical aspects, I love working in multidisciplinary teams. I am thoughtful and organized, conscientious and ambitious with a strong results-driven culture. I am accustomed to working alongside Business Owners thanks to my expertise, my business acumen, and my panoramic view of the digital ecosystem. I have often led operational teams within startups on complex projects involving diverse expertise.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km), Lyon (up to 20km)

Opera Energie
Digital Director
ENERGY AND UTILITIES
April 2017 - November 2018 (1 year and 8 months)
Lyon, France
Implementation of digital transformation, Inbound and outbound marketing strategy, and in-depth implementation of Hubspot CRM with connection to business tools.
hubspot Google AdWords Inbound marketing
Le Sondier
Digital Strategy and Business Development Consulting
CONSULTING AND AUDITS
February 2016 - Today (10 years and 4 months)
Lyon, France
- Feasibility, profitability, and performance studies
- Market studies and analysis, targeting & launch
- Development of business models and overall digital strategy
- Market research, competitive intelligence, service/product benchmarking

- Identification of the State of the Art & technological watch
- Choice of technology & frameworks
- Definition of operational needs and functional specifications
- Selection and deployment of Web & Cloud computing solutions
- Development Management (Agile mode, Web & Mobile first) - Progressive Web Apps
- Tagging plan, tracking, user & AB testing, and UX optimization
- Content Strategy, SEO & Social media
- Ensure coordination and liaison between different departments: DEV, Marketing/COM & Business
Cosmopolit Home (Nightswapping)
Digital & Marketing Director
TRAVEL AND TOURISM
February 2011 - June 2016 (5 years and 5 months)
Lyon, France
- Development of digital strategy & business models
- Coordination of dev, business & marketing teams
- Operational management of the marketing/com team. Acquisition strategy, performance monitoring and analysis in a multi-channel and multilingual environment (UX/UI, branding, acquisition, loyalty, ...)
Management and negotiation of Media and Business partnerships
- Creation and deployment of a mobile-first Web App Django/AngularJS + Transition to a Progressive Web App Angular2
- Implementation of project management processes and solutions & Roadmapping