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Stéphane AlloucheSA

Stéphane Allouche

Digital, Marketing & Innovation Consultant

€700/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Stéphane

15 years of experience in digital. Project Manager, Business Owner, Digital/Marketing Director, and Investor, I have supported dozens of pure-player startups in their development. I enjoy challenges, developing new innovative projects, and/or supporting organizations in an ambitious digital transition. Equally strong in Business/Marketing and Technical aspects, I love working in multidisciplinary teams. I am thoughtful and organized, conscientious and ambitious with a strong results-driven culture. I am accustomed to working alongside Business Owners thanks to my expertise, my business acumen, and my panoramic view of the digital ecosystem. I have often led operational teams within startups on complex projects involving diverse expertise.
  • French

    Native or bilingual

Can work on-site
Lyon (up to 50km), Lyon (up to 20km)

Experience

  • Opera Energie
    Digital Director
    ENERGY AND UTILITIES
    April 2017 - November 2018 (1 year and 8 months)
    Lyon, France
    Implementation of digital transformation, Inbound and outbound marketing strategy, and in-depth implementation of Hubspot CRM with connection to business tools.
    hubspot Google AdWords Inbound marketing
  • Le Sondier
    Digital Strategy and Business Development Consulting
    CONSULTING AND AUDITS
    February 2016 - Today (10 years and 4 months)
    Lyon, France
    - Feasibility, profitability, and performance studies
    - Market studies and analysis, targeting & launch
    - Development of business models and overall digital strategy
    - Market research, competitive intelligence, service/product benchmarking

    - Identification of the State of the Art & technological watch
    - Choice of technology & frameworks
    - Definition of operational needs and functional specifications
    - Selection and deployment of Web & Cloud computing solutions
    - Development Management (Agile mode, Web & Mobile first) - Progressive Web Apps
    - Tagging plan, tracking, user & AB testing, and UX optimization
    - Content Strategy, SEO & Social media
    - Ensure coordination and liaison between different departments: DEV, Marketing/COM & Business
  • Cosmopolit Home (Nightswapping)
    Digital & Marketing Director
    TRAVEL AND TOURISM
    February 2011 - June 2016 (5 years and 5 months)
    Lyon, France
    - Development of digital strategy & business models
    - Coordination of dev, business & marketing teams
    - Operational management of the marketing/com team. Acquisition strategy, performance monitoring and analysis in a multi-channel and multilingual environment (UX/UI, branding, acquisition, loyalty, ...)
    Management and negotiation of Media and Business partnerships
    - Creation and deployment of a mobile-first Web App Django/AngularJS + Transition to a Progressive Web App Angular2
    - Implementation of project management processes and solutions & Roadmapping

Recommendations

FU
Samuel PaccoudSP
Former user and 1 other person have recommended Stéphane

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Skill set

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