Freelancer profile translated to English.

Description

With extensive agency experience, I am equipped to handle numerous challenges, delivering my expertise in brand content, content marketing, social media, mediaplanning, communication consulting, and brand marketing.

Languages

English
Fluent
Italian
Basic
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km)

OMNICOM
Account Director - CONTENT
DIGITAL AND IT
December 2023 - July 2025 (1 year and 7 months)
Paris, France
Imagine and deploy media/non-media activations using client marketing rights:

Ideation, management, and construction of agency client campaigns.
Relations with media agencies, formalizing media briefs, selecting channels, analyzing media performance, negotiating arrangements.
Recommendations, client presentations, and commercial follow-up.
Regular contact with clients and management of account managers.

Animation and management of active clients within OMG:

Monitoring sponsorship strategy and contractual counterparts.
Identifying briefing opportunities to address client marketing and business challenges.
Relations with rights holders/agencies/media outlets to ensure strategy execution and go "beyond" the contract.

Managing requests and relations with various internal departments.
Participating in global strategic thinking to:

Develop recommendations following client briefs (brief intake, market analysis, competitive intelligence, benchmarking, alignment with commercial and marketing objectives, media evaluation).
Identify opportunities (relations with rights holders, in-depth industry knowledge and news, trend monitoring).
Participate in pitches for OMG or non-OMG clients.
Client Relations Media Relations Content Marketing Branding Media Buying
Essence Mediacom
Content Manager
DIGITAL AND IT
December 2021 - December 2023 (2 years)
Paris, France
• Ensure the implementation of strategic content recommendations across all key stages:
• Brief qualification
• Target and insight analysis
• Participation in strategic and conceptual thinking to address client issues
• Advice on activation levers
• Selection of partner(s) and KPI optimization
• Development of media amplification strategy
• Client recommendation and presentation
• Campaign reporting and budget management
Media Relations Content Strategy Strategic Planning Media Buying Client Relations
GroupM - France
Account Executive
DIGITAL AND IT
December 2020 - December 2021 (1 year)
Paris, France
· Market and target consumer analysis
· Preparation of briefs for the creative/content department
· Participation in creative brainstorming sessions, searching for creative ideas
· Briefing media partners, analyzing feedback
· Writing recommendations (in response to a brief or an annual strategy)
· Campaign coordination, monitoring, and reporting
· Financial monitoring
Media Buying Media Planning Writing Strategic Watch Content Marketing

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Master 2 (M2) - DIGITAL STRATEGY, BRAND CONTENT & STRATEGIC PLANNING
Sup de Pub - INSEEC U
2020
Master's degree - COMMUNICATION AND BRAND STRATEGIES
Sup de Pub - Groupe INSEEC
2019

Check out Stella's education

Stella Gaugain

Communication Consultant

About Stella

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