Stela Meirelles

D-Star Business Hub was founded in 2015, as D-Star Marketing, to address the digital requirements of Mercedes-Benz Latina's passenger cars business unit. Over the course of a seven-year partnership, we have successfully managed numerous digital projects. Today, D-StarBusiness Hub has honed its expertise in managing International Projects and establishing businesses in Latin America. We assist our clients in addressing the unique technical, communication, cultural, and local negotiation requirements of their projects. Currently, D-Star is primarily focused on the Pet Industry, representing Brazilian manufacturers in Latin American and European markets. Our work includes international sales (export development), Key Account Management, and strategic marketing initiatives — including international trade fairs and commercial events aligned with sales growth and brand positioning objectives.

Responsible for the "Latin American Web Office" in São Paulo. The main tasks of the "digital hub" are:

• - Project and Rollout Management: planning, rollout and management of all Latin American Mercedes-Benz websites (Wholesale and Retail level).

• - Management of international projects and off-shore teams. Regions involved: Latin America, Caribbean and Europe. Involved teams: Daimler AG, Mercedes-Benz MPCs, general dealers Latin America, local digital agencies and Daimler´s global partners as BBDO, Publicis Group, Accenture, etc.

• - Training (online and face-to-face): technical training and internet strategy support to all Latin American markets. Adaptation and translation of guides and tutorials.

• - Digital Marketing Consultancy: to generate more leads and make the best user experience to our customers ("Wholesale level": our regional website (www.la.mercedes-benz.com) and "Retail Level": Mercedes-Benz general dealer´s websites.

• - Mercedes-Benz Latina´s Website updates, content localization, changes and updates on MB Latina´s passenger cars models Data Bank and tasks to Car Configurator, Argentina and Brazil.

• - Technical Support: to all Latin American markets. Platforms: Day Communiqué, Adobe Experience Manager (AEM) and Drupal. Other systems: Adobe Analytics, SiteCatalyst, Redmine, Bugzilla and Jira.

• - Communication "bridge" between different departments, countries and cultures.

• - Account Management: care for our (internal) customers, helping them to solve issues with HQ, regional office and bringing them information and qualified help to digital topics.

• - Create and present projects to Mercedes-Benz Latina´s and Daimler AG´s management. This project was interrupted in 2022, because Mercedes-Benz Latina moved to México.

• - Responsible for the "Latin American Web Office" (created during my Master Degree at Daimler AG, Stuttgart and implemented at Mercedes-Benz Latina, São Paulo). The main tasks of "Latin American Web Office" are:

• - Project and Rollout Management: planning, rollout and management of all latin american Mercedes-Benz websites (Hub located in São Paulo, Brazil).

• - Management of international projects and off-shore teams. Regions involved: Latin America, Caribbean and Europe. Involved teams: Daimler AG, Mercedes-Benz MPCs, general dealers Latin America, local digital agencies and Daimler´s global partners as BBDO, Publicis, Accenture, etc.

• - Trainings (online and face-to-face): technical training and internet strategy support to all latin american markets. Adaptation and translation of guides and tutorials. Used languages: english, german, spanish and portuguese.

• - Digital Marketing Consultancy: regional website strategy (brand Mercedes Benz) and local general dealers (generate leads and lead´s management).

• - Technical Support: desktop and mobile versions, to all latin american markets. Platforms: Day Communiqué, Adobe Experience Manager (AEM) and Drupal. Other systems: Omniture / Adobe Analytics , SiteCatalyst and Redmine.

• - Project Planning, budgeting (budget).