About Steffen
German
Native or bilingual
Experience
- SimplyMarketsFounderE-COMMERCEOctober 2024 - Today (1 year and 8 months)Hamburg, Germany• Strategic e-commerce consulting for companies on all online marketplaces• Advertising and budget management to increase ROIs, brand awareness, and conversion rates.• Keyword and market research for SEO-optimized content to improve visibility and product rankings.• KPI-based analyses, reports, and recommendations for product development, price management, marketplace strategies, and the use of AI for automation and efficiency improvement.• Consulting on product images and videos for optimal visual presentation and higher conversion rates.• Consulting on logistics and fulfillment processes to make operations more efficient and reduce logistics costs.• Planning of events, special promotions, and deal days to maximize reach and sales on online marketplaces.
- SUND Digital GmbH + Co. KGAccount Manager E-Commerce & MarketingE-COMMERCEJanuary 2021 - October 2025 (4 years and 9 months)Hamburg, Germany• Strategic consulting of client accounts (Amazon Seller and Vendor) based on performance-oriented analyses, brand management, and the jointly developed e-commerce strategy• Advertising & budget management within the defined advertising strategy for maximum ROIs, brand awareness & conversions• Keyword & market research for the creation of SEO-optimized content to improve visibility & product rankings• KPI-based data analyses, reports, and recommendations for action – product development, price management, competitive differentiation, marketplace strategies• Consulting on logistics & fulfillment processes in Vendor & Seller Central to improve operations, customer satisfaction & logistics costs• Planning & implementation of all online marketing channels of our agency – design of our own website, SEO, SEA, social media marketing, presentation design, workshops for clients, and co-responsible for sales for new customer acquisition
- SUND Digital GmbH + Co. KGOnline Marketing / E-Commerce InternE-COMMERCEJuly 2020 - December 2020 (5 months)Hamburg, GermanyPlanning & implementation of the advertising campaign strategy for a product group in coordination with advertising budgets• Support with order processing – both national and international, including export declarations and customs clearance• Support in daily tasks for online marketing channels: website, SEO, email marketing, social media marketing, and sole responsibility for the SEA channel• Development of a new marketing strategy for one of the company's bestsellers, taking into account rebranding measures
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Education
- Master of ArtsIUBH International University2024Master of Arts - MA, Marketingmanagement
- Bachelor of ScienceUniversity of Bremen2019Bachelor of Science - BS, Betriebswirtschaftslehre