Freelancer profile translated to English.
Back to original languageAbout Steffen
Modern WordPress Websites with a Focus on Structure & Conversion
I support companies, the self-employed, and associations in creating modern, professional WordPress websites with a focus on clear user guidance, trust, and conversion.
My focus is on WordPress, WooCommerce, landing pages, and optimizing existing websites. This results in structured, responsive websites that not only look good but also guide visitors specifically to contact or inquiry.
I work with modern tools such as Elementor, Spectra, and Astra Theme, and place great importance on understandable content, clean structure, fast loading times, and a professional presentation on all devices.
Through my many years of experience in web design, advertising, and corporate communication, I can meaningfully combine technical implementation, design, and practical requirements.
Services:
• WordPress websites
• WooCommerce online shops
• Landing pages & conversion optimization
• Reworking existing websites
• Responsive web design
• Structure & user guidance
• Maintenance & technical support
I work in a structured, reliable, and solution-oriented manner – with the goal of creating websites that appear professional, build trust, function effectively in everyday use, and support businesses long-term.
German
Native or bilingual
English
Conversational
Spanish
Conversational
Can work on-site
Ilmenau (up to 50km)
Experience
- Davina Aloge
On Malt
Conversion Optimization of a Landing Page (Hero, Structure, Funnel & Form)E-COMMERCEApril 2026 - May 2026Ilmenau, GermanyIn this project, I specifically optimized an existing landing page for conversion – focusing on clear user guidance, understandable structure, and better lead generation.The original layout was analyzed and then revised step by step (hero section, page structure, benefit argumentation, problem area, as well as form and funnel logic). The goal was to engage visitors more quickly and significantly facilitate the decision to make contact.Close coordination with the client was an important part of this. Through quick, precise feedback, content and structure could be continuously refined until a coherent overall picture emerged.Result: A clearly structured, modern landing page with a significantly improved user flow and a stronger focus on conversion. - P4B DigitalWordPress UX Web Designer & WooCommerce SpecialistDIGITAL AND ITMay 1994 - Today (32 years and 3 months)Ilmenau, GermanyFreelance WordPress Web Designer with over 20 years of experience in design, print, and digital media. Conception and implementation of modern, user-friendly websites and WooCommerce online shops for companies, associations, and service providers.Focus areas include structured layouts, clear typography, and responsive web design for optimal display on all devices. Implementation with WordPress, Elementor, Spectra, and WooCommerce.Additionally, experience in search engine optimization (SEO), performance optimization, and technical support for existing websites.Through the long-standing background in advertising technology, printing, and design, practice-oriented solutions are created with a view to user-friendliness, visibility, and customer acquisition.
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Education
- Vocational training as a skilled worker for BMS/T controls technologyCompanies in Germany1992Technische Ausbildung mit Schwerpunkt Mess-, Steuer- und Regelungstechnik. Vermittlung von systematischem Denken, strukturierter Problemlösung sowie Verständnis für technische Abläufe und komplexe Systeme. Diese Grundlagen unterstützen mich heute bei der Umsetzung technisch sauberer und zuverlässiger Weblösungen.