Stefany Effio

Operational, commercial, and logistical management of a wellness center specializing in hair treatments. Team coordination and customer experience supervision to ensure high quality standards. Development of loyalty and sales strategies for repeat clientele.

Led a multidisciplinary team of over 25 collaborators, managing performance through KPIs and Salesforce CRM. Optimized commercial and operational processes, reducing customer onboarding by 25%. Designed commercial strategies based on KPIs, exceeding monthly sales targets by 15%. Managed key accounts and up-selling strategies, coordinating remote teams through Salesforce and digital tools.

Led the implementation of commercial and operational plans, coordinating campaigns and objectives with regional teams virtually, ensuring alignment and efficiency. Optimized the customer experience at all touchpoints, including digital channels and internal CRM, increasing satisfaction and loyalty. Prepared weekly and monthly reports with key KPI analysis, supporting strategic decision-making by regional management. Managed inventory, sales planning, and cost control using SAP and online corporate tools, achieving operational efficiency and reducing losses.