About Stefan
German
Native or bilingual
English
Fluent
Experience
- Payback GmbHInterim Manager DigitalE-COMMERCEMarch 2012 - September 2012 (7 months)München, Germany• Planning & execution of campaign management for the rewards shop• Usability optimization• Conversion optimization in the rewards shop• Optimization concepts for the customer journey• Performance marketing• Consulting for the rewards shop team and management• Project management for the transition to the "Magento" shop system• KPI analysis• Agency screening
- Gigaset GmbHInterim Manager DigitalTELECOMMUNICATIONSMay 2014 - May 2015 (1 year and 1 month)München, Germany• Project management of online shop / online portal• Migration and new setup of an online portal (Hybris -> Typo3) and an online shop (Magento Enterprise)• Launch of portal & e-shop (international setup)• Agency management• Portal and shop management• Affiliate network and marketing• Marketing and campaign management (e.g., performance marketing, retargeting, Google Adwords)• SEO optimization• Management of internal and external interfaces• Setup of an analysis and reporting system• Consulting for the management board
- Home Shopping 24 GmbH (HSE24)Interim Manager DigitalE-COMMERCEAugust 2014 - November 2015 (1 year and 4 months)Ismaning, Germany• Project management, conception, consulting for e-commerce projects• Business analysis• Creation of briefs, agency management• Project management, conception for the implementation of an optimized newsletter registration process (personalization option, legal requirements, usability optimizations)• Project management, conception for the shop relaunch in Germany, Austria, Italy, Russia
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Education
- Dipl. Betriebswirt (FH)FH Nürtingen1998- Unternehmensführung - Marketing