Freelancer profile translated to English.

Description

I support companies in the retail and consumer environment in positioning their e-commerce and omnichannel business to be scalable, profitable, and future-proof.

The focus is on developing and implementing digital strategies, optimizing customer journeys, and building high-performing operating models. The goal is to identify the right growth levers, prioritize them clearly, and consistently implement them – with a measurable impact on revenue, efficiency, and customer experience.

I bring extensive experience in building and scaling e-commerce businesses, international platform rollouts, and managing complex digital transformations. My core competencies include omnichannel strategies, data-driven performance optimization, marketing automation, and the targeted use of AI to increase conversion and efficiency.

I work closely with management, business units, and tech teams to quickly translate strategies into concrete actions and realize sustainable value creation.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
French
Conversational

Workplace preferences

Can work on-site

Basel (up to 50km)

Manor AG,
Chief Digital Officer (CDO)
E-COMMERCE
December 2020 - Today (5 years and 8 months)
Basel, Switzerland
Milestones and fields of action Turnaround to achieve a profitable online shop with an annual sales volume of approx. CHF 100 million. Development and implementation of the digital marketing strategy with fields of action including branding, CRM, loyalty, personalization and individualization, social media, content production, media efficiency/channel management, retail media, MarTech approach, development and scaling of the Manor Marketplace, introduction and further development of an agile product organization comprising business and IT, introduction of relevant omnichannel services (e.g., Click&Collect Express, Instore Ordering Payment), development and re-launch of a mobile customer app including loyalty program and couponing.
LIDL Digital International GmbH & Co. KG,
Chief Marketing Officer (CMO)
RETAIL (SMALL BUSINESS)
September 2019 - November 2020 (1 year and 2 months)
74 Neckarsulm, Germany
Member of the management board, customer interface responsibility for 25 product teams in an agile organization as well as operational teams for managing international e-commerce activities. Also responsible for digital transformation and international know-how transfer into new European e-commerce countries of LIDL.
E-Commerce E-Commerce & Omnichannel Strategy Digital Transformation & Operating Models Cross-functional Leadership & Execution Agile Leadership
E. Breuninger GmbH & Co.,
Director E-Commerce
July 2016 - August 2019 (3 years and 1 month)
70 Stuttgart, Germany
Member of the top management circle (OFK) Responsible for E-Commerce Germany and Austria with a sales volume of approx. EUR 250 million.