Freelancer profile translated to English.

Description

Are you looking for an experienced leader who not only manages your communication but strategically develops it? As a Fractional CMO, I support NGOs, foundations, and social organizations in clearly structuring their messages and sustainably expanding their reach – with expertise from over 20 years of marketing leadership, flexibly available as a part-time resource.

How I can specifically support you:

**Communication Audit & Realignment**: I analyze your existing channels and develop a coherent strategy that makes your vision tangible for donors, partners, and the public.

**Professionalization of Fundraising Marketing**: Building structures for efficient acquisition of individual and recurring donors, as well as for managing corporate partnerships.

**Campaigns with Deep Impact**: Conception of advocacy and awareness measures in complex subject areas such as human rights, child welfare, environmental and nature conservation, and public health.

**Stakeholder Management & Board Work**: Confident management of communication in sensitive political environments and with foundation boards or executive boards.

**Why I Understand Your Organization**: My approach combines methodical rigor with deep empathy for values-driven work. I don't deliver standard solutions, but tailor-made concepts for organizations.

Experience in Various Sectors (Examples):

**Human Rights & Democracy**: Strategy development for the EVZ Foundation and the Memorial to the Murdered Jews of Europe.
**Child & Youth Welfare**: Long-term support for Save the Children and establishment of the N.I.N.A. e.V. helpline.
**Health & Prevention**: Leading national campaigns for the Federal Ministry of Health ("Give AIDS No Chance").
**Culture & Education**: Strategic consulting for institutions such as the Burgtheater Vienna or the German Foundation for Children and Youth (DKJS).

Languages

English
Native or bilingual
German
Native or bilingual

Workplace preferences

Can work on-site

Berlin (up to 50km)

kakoii Berlin
Managing Director Strategy
FILM AND AV
January 2006 - November 2025 (19 years and 10 months)
Berlin, Germany
As founder and managing director, I was responsible for the strategic direction of kakoii Berlin for over 20 years. My focus was on advising NGOs, foundations, and ministries at the intersection of society, politics, and business.

**Key Responsibilities & Achievements**:
**Strategic Leadership**: Leading complex communication projects for clients such as Save the Children, the EVZ Foundation, and the Federal Ministry of Health.
**Structure Building**: Building and leading interdisciplinary teams (up to 20 people) and establishing efficient processes.
**Impact Orientation**: Conception of award-winning awareness campaigns (including the Memorial to the Murdered Jews of Europe, Give AIDS No Chance) with measurable social success.
**Innovation**: Early implementation of AI-supported workflows and digital tool stacks for process optimization.
Interim Management Communication Strategy Change Management
TBWA Berlin
Client Service Director
FILM AND AV
January 1999 - January 2005 (6 years)
Berlin, Germany
Before founding kakoii, I worked at TBWA – one of the world's leading agency networks. My focus was on strategic planning and operational management of complex campaigns at the intersection of brand management and culture.

Key Responsibilities & Cultural Highlights:
**Cultural Marketing**: Strategic support and mediation of high-caliber cultural projects (including Christoph Schlingensief).
**Campaign Development**: Conception of attention-grabbing presentations for institutions in the fields of art, theater, and social discourse.
**International Brand Management**: Adaptation of global brand strategies for the German-speaking market (e.g., Renault, Absolut Vodka), always with a focus on cultural relevance.
**Disruption Methodology**: Application of specific TBWA strategy tools to break down entrenched communication patterns and find new narratives for NPOs and cultural institutions.
Brand Strategy Communication Strategy Campaign Development 360-Degree Communication
Q-Seven Software
Marketing Director
SOFTWARE PUBLISHING
August 1997 - April 1999 (1 year and 8 months)
Düsseldorf, Germany
At Q-Seven, a German-American software company, I was responsible for international business development and B2B communication. The focus was on the market launch and scaling of software products and services in the core markets of Germany, the UK, and the USA.

Key Responsibilities & Achievements:

**International Business Development**: Strategic development of new market segments and building partnerships in the DACH region, Great Britain, and the United States.
**B2B Communication Strategy**: Development and implementation of the global communication line for complex software solutions.
**Trade Fair Strategy & Live Marketing**: Conception and management of international trade fair appearances and roadshows for lead generation and brand positioning (Focus: IT and tech decision-makers).
**Product & Service Marketing**: Interface function between software development and the market to translate technical features into marketable value propositions.
Communication Strategy Change Management Brand Strategy Business Development Campaign Development