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Stefan LitwinSL

Stefan Litwin

Creative Director

€800/day
Berlin, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Stefan

I am the founder of several advertising and online agencies (Litwin, Münich & Partner, Pixelpark, Exozet, lawinenstift, catchyou) and have successfully advised both medium-sized companies and large international corporations in my professional life. My focus is on developing creative concepts and - if desired - also on their implementation. My great passion is copywriting, but somewhere within me, a secret art director is also hidden. I have a well-functioning network and want to make my experience accessible to companies and agencies as a freelancer.
My range of services extends from formulating a mission statement and conceptualizing complex cross-media campaigns to quickly writing a film treatment. I am particularly experienced in the areas of food, retail, automotive, and financial services.

Here are some of the brands I have worked with: Amnesty International, Bausparkasse Schwäbisch Hall, Berliner Bank, Berliner Morgenpost, Berliner Volksbank, Bolle, Care, CMA, Deutsche Bank, Dornkaat, Dresdner Bank, Getränke Hoffmann, HDI, Hellweg, Höffner, Kaiser's, LBS, Mercedes Benz, Möbel Hübner, Möbel Kraft, Musterring, porta!, Weberbank, Zimbo

I have a network of art directors, consultants, graphic designers, 3D operators, copywriters, programmers, and illustrators. Therefore, I can create a complete campaign as a team and also take over project management. However, I can also be booked as a solo act. The spectrum ranges from speechwriting and website conception to complete 360° campaigns.

I work quickly, efficiently, and results-oriented. I value clear words and precise instructions. The clearer the briefing, the better the result.
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Berlin (up to 50km), Hamburg (up to km)

Experience

  • Möbel Hübner
    Overall Management of the Möbel Hübner Advertising Budget
    RETAIL (SMALL BUSINESS)
    January 2012 - December 2016 (5 years)
    Berlin, Germany
    My team supported Möbel Hübner in both traditional and online areas. The traditional advertising budget was mainly distributed across out-of-home media, brochures, radio spots, and print ads. In exceptional cases, also for cinema and internet films. The collaboration began with a relatively spectacular campaign featuring the protagonist Desiree Nick. The campaign was very polarizing, but it served Möbel Hübner very well in updating the brand.
    Strategy Conception Text Creative Direction Art Direction Production Video Production Project Management
  • Möbel Rieger
    Opening Campaign for Rieger Haus in Heilbronn
    RETAIL (SMALL BUSINESS)
    April 2018 - September 2019 (1 year and 6 months)
    Berlin, Germany
    We developed an integrated 360° campaign for Rieger Haus in Heilbronn. Starting with content marketing with films and blog posts, through a teaser campaign with posters, films, and online banners, to a major opening campaign with films, cinema spots, radio spots, posters, print ads, programmatic online campaigns, and intensive social media support. The opening was one of the most successful furniture store openings in the last 20 years.
    Strategy Conception Text Creative Direction Art Direction Video Production Web Marketing Web Design Social Media SEO Editing Content Marketing 3D Illustration
  • MakroMarkt
    Management of the MakroMarkt Overall Budget
    RETAIL (SMALL BUSINESS)
    January 2002 - December 2004 (3 years)
    Berlin, Germany
    Development of a campaign for MakroMarkt, which emerged from ProMarkt. We developed the complete brand presence. The strategy, the core creative idea, the advertising materials from cinema spots to radio and TV spots, as well as print ads and inserts.
    Strategy Conception Text Creative Direction Art Direction Project Management

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Education

  • Dipl. Communications Manager
    University of the Arts, Berlin (now University of the Arts in Berlin)
    1982
    Meine Ausbildung umfasste Marktforschung, Statistik, Kommunikations-Theorie, Kommunikations-Planung, Texten, Verkaufsförderung u.a. bei den Professoren Gaede und Kahler. Ich habe zwei Projekte an der HdK abgeschlossen: eins zum Thema Vermarktung einer Tee-Marke und eines zum Thema BVG. Meine Diplom-Arbeit habe ich zum Thema Vermarktung von Tierfertigfutter geschrieben.

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