About Stefan
German
Native or bilingual
English
Fluent
Experience
- Möbel HübnerOverall Management of the Möbel Hübner Advertising BudgetRETAIL (SMALL BUSINESS)January 2012 - December 2016 (5 years)Berlin, GermanyMy team supported Möbel Hübner in both traditional and online areas. The traditional advertising budget was mainly distributed across out-of-home media, brochures, radio spots, and print ads. In exceptional cases, also for cinema and internet films. The collaboration began with a relatively spectacular campaign featuring the protagonist Desiree Nick. The campaign was very polarizing, but it served Möbel Hübner very well in updating the brand.
- Möbel RiegerOpening Campaign for Rieger Haus in HeilbronnRETAIL (SMALL BUSINESS)April 2018 - September 2019 (1 year and 6 months)Berlin, GermanyWe developed an integrated 360° campaign for Rieger Haus in Heilbronn. Starting with content marketing with films and blog posts, through a teaser campaign with posters, films, and online banners, to a major opening campaign with films, cinema spots, radio spots, posters, print ads, programmatic online campaigns, and intensive social media support. The opening was one of the most successful furniture store openings in the last 20 years.
- MakroMarktManagement of the MakroMarkt Overall BudgetRETAIL (SMALL BUSINESS)January 2002 - December 2004 (3 years)Berlin, GermanyDevelopment of a campaign for MakroMarkt, which emerged from ProMarkt. We developed the complete brand presence. The strategy, the core creative idea, the advertising materials from cinema spots to radio and TV spots, as well as print ads and inserts.
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Education
- Dipl. Communications ManagerUniversity of the Arts, Berlin (now University of the Arts in Berlin)1982Meine Ausbildung umfasste Marktforschung, Statistik, Kommunikations-Theorie, Kommunikations-Planung, Texten, Verkaufsförderung u.a. bei den Professoren Gaede und Kahler. Ich habe zwei Projekte an der HdK abgeschlossen: eins zum Thema Vermarktung einer Tee-Marke und eines zum Thema BVG. Meine Diplom-Arbeit habe ich zum Thema Vermarktung von Tierfertigfutter geschrieben.