Stefanie Twellmann

The brief was to create a design concept for the innovative duo product of licorice and fruit.

With a clear goal: high shelf impact, clear product differentiation, and a strong visual translation of the duo character.

In addition, the design concept translates current consumer trends such as storytelling, clear origin imagery, and reduced yet expressive illustration into a distinct visual structure.

The design continues Jahnke's Nordic brand positioning and clearly communicates the confident flavor combination of licorice and fruit at first glance.

The brand's positioning is emotionally charged through maritime motifs such as the message in a bottle and the comically staged starfish. The design conveys adventure and craftsmanship.

Bold color fields, strong contrasts, and striking typography ensure attention on the shelf.

The design combines contemporary design with a high-quality feel and appeals particularly to a trend-conscious target audience.

The new product range includes three varieties (Licorice & Raspberry, Licorice & Cherry, Licorice & Peach), each clearly differentiated by a distinctive flavor color.

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Your product is good. Your packaging decides if it gets bought.

Write to me and let's make your product visible.

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I'm Stefanie, and I create illustrative packaging design with personality, emotion, and clear shelf presence.

For Ratsherrn Brewery, I illustrated vector-based product illustrations (bottles, glasses) for merchandise products (textile printing, embroidery, stickers).

I also created some info illustrations for a diagram on sustainability titled "From Stalk to Glass." The info graphic is used on the brewery's website as well as on the company's print materials and presentations.

I supported The Stein Agency in daily business as a freelancer.

For example, with layout development and format adaptations for B2B and P.O.S. print materials (clients HP, Duckstein, Carlsberg, AIDA).

Additionally, I conceptually designed and illustratively implemented a complex window display "Winter Wonderland" for the agency client Boehringer Ingelheim.