Freelancer profile translated to English.

Description

I support companies in implementing their marketing and communication goals – creatively, structured, and effectively.

At eBay, I managed cross-channel campaigns, led teams, and controlled digital touchpoints such as website, app, and newsletters. I also gained experience in B2B marketing and use AI tools to efficiently develop content, visuals, and strategies.

Whether it's events, content, or online marketing – I bring ideas from conception to implementation.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
French
Conversational

Workplace preferences

Can work on-site

Berlin (up to 50km)

Valuent GmbH
Senior Marketing Manager
September 2023 - November 2024 (1 year and 2 months)
Berlin, Germany
Development and implementation of marketing strategies. Planning of test strategies. Building social media channels such as LinkedIn and YouTube. Planning and execution of events.
Web Marketing Content Marketing B2B Marketing B2B Communication Event Management
eBay GmbH
Engagement Marketing Team Lead
RETAIL (LARGE RETAILERS)
January 2019 - September 2022 (3 years and 8 months)
Kleinmachnow, BB, Germany
Leading and developing 8 employees. Development and implementation of marketing strategies with a focus on own channels to achieve Active Buyer goals. Coordination of various stakeholders and agencies to execute different marketing programs. Budget management. Regular presentations to management.
B2C Marketing Content Marketing Communication Strategy Customer Engagement Communication
eBay GmbH,
Senior Relationship Marketing Manager
August 2012 - January 2019 (6 years and 5 months)
Kleinmachnow, BB, Germany
Leading a small team (up to 4 employees). Planning and leading cross-channel marketing campaigns and their optimization. Development, optimization, and analysis of behavioral and trigger campaigns. Planning of test strategies. Close collaboration with other marketing teams, agencies, and internal stakeholders. Regular presentations to management and in all-hands meetings.
Web Marketing Campaign Management Content Marketing Communication Strategy Communication