Stefanie Böttcher

Planning, creation, and publication of target audience-specific content for Instagram and LinkedIn | Management and strategic development of social media channels for clients in the healthcare sector | Editorial planning and coordination of topics in agreement with specialist departments | Development and implementation of image and text concepts for posts, Reels, and Stories | Copywriting for organic and performance-oriented content | Paid Social Ads | Consulting & Support LinkedIn | Identification and integration of industry-specific trends and health-related topics | Monitoring and analysis of performance (e.g., reach, interaction, follower growth) Community Management | Development of Corporate Influencers | LinkedIn Project Management

Project management for social media campaigns | Account management/Client Lead | Management and strategic development of social media channels for various brands | Development of content plans and editorial calendars in close coordination with clients | Creation and publication of content tailored to brand values and target audience needs | Copywriting for organic and performance-oriented content | Concept development for social media campaigns | Performance analysis and report creation for evaluating the success of social media activities | Collaboration with influencers and UGC creators

Development and implementation of customized social media strategies to increase brand awareness and customer loyalty | Project management for social media campaigns | Creation and maintenance of an editorial plan to ensure consistent communication across all channels (Instagram, Facebook & YouTube) | Building and maintaining relationships with relevant affiliate partners and influencers to increase revenue and brand awareness | Development of the YouTube channel | Content publication | Press release creation and distribution Event organization (on-site trade fairs & webinars)