Stefan Bruns

I develop and optimize texts with a focus on modern search systems.

Many websites are online – but not found.

Not because they are bad, but because texts function differently today than they did a few years ago.

Search engines and AI search systems evaluate content based on different criteria than before.

I help small businesses, startups, and individuals to create or revise their website texts so that they become visible in search engines and AI search assistants – technically correct, understandable, and credible.

My focus is on modern SEO with a focus on AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and GXO (Search Experience Optimization).

In short: content that is correctly understood, categorized, and served by AI systems – while remaining easy to read for humans.

My work combines 15 years of experience in semantic premium brand communication with a clear understanding of current search and answer logics.

The word always remains central – not as decoration, but as a carrier of meaning.