Freelancer profile translated to English.

Description

Art Director specializing in strategic branding and structuring premium visual universes for e-commerce, beauty, and lifestyle brands.

I assist entrepreneurs and companies in aligning their image with their positioning to enhance their credibility, visual consistency, and perceived value.

My approach combines strategic audit, product art direction, and performance-oriented visual optimization.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Synapse Créatif
Art Director & Strategic Branding Consultant (AI & Visual Universe)
E-COMMERCE
March 2026 - Today (3 months)
As an Art Director and Strategic Branding Consultant, I help e-commerce brands and entrepreneurs structure their image to enhance their premium perception and commercial performance.

🔎 Common issue:
Many companies have a logo but lack visual consistency, clear positioning, and alignment between brand image and commercial offer.

🧠 My strategic approach:
• Brand audit and positioning analysis
• Visual identity structuring without logo creation
• Product art direction & premium packshots
• Creation of ready-to-use marketing templates
• Visual optimization for e-commerce conversion
• Harmonization of image / message / perception

🎯 Desired outcome:
Strengthen the brand's credibility, perceived value, and overall consistency to support growth.

Each project is designed as a strategic business lever, not just a graphic deliverable.
Art Direction Product Packshot Visual Identity Visual Storytelling Strategic Branding