Stanislav Volkov

Lead the cross-functional product teams of "MegaFon Bank" (Fintech, mobile app and web, 2 teams, 15+ full-time employees)

Drove exponential growth in cashback activations, 8.7x from 1.15K to 10K overall in a first two month,

increasing the Conversion Rate to successful activation by 80% and the Conversion Rate from the landing page to the activation flow from 8.57% to 17.97%,

by completely reframing the user experience and developing new landing pages for the activation flow.

Generated an additional net profit of +€6.9K monthly from active users with cashback options in categories with cashback,

and a 37% month-over-month revenue growth from POS transactions in categories without cashback,

by expanding the engaged active user base with activated cashback options.

Significantly scaled the mobile app active users base within the first year

from 116K to 224K, which 2x increased the average MAU YoY, by significantly improving the user experience for digital payments and other daily banking services.

Led a cross-functional scrum-based product team focused on the flagship debit cards and current account opening within the Daily Banking stream

Increased the amount of new customers with debit card and account

based on A/B testing and stat. significantly better results in the range of 1.8% | 2.6% with Projected Payback = 1 year 2 months and Projected ROI at the end of the second year = 67%

by implementing a new responsive application form for a debit cards into website

Increased the amount of new customers with debit card and account

based on A/B testing and stat. significantly better results in the range of 0.06% | 1.5% with CPL reduced by 15%, Projected payback = 11 months and Projected ROI at the end of the second year = 127%

by implementing a new landing pages for a flagship debit card and other banking products

Successfully validated the core value proposition and scope of the MVP for a new product, by defining user pain points at field studies, conducting market research, and executing 15+ user interviews with prototype testing, through leading the exploration phase for a mobile app pet project connecting personal trainers and clients