Freelancer profile translated to English.
Back to original languageAbout Stanislas
Thanks to 10 years of experience in the online marketing world, I have acquired a wide range of skills in digital strategy, online acquisition (SEO, SEM, Facebook ads), web project management, CRM, and Social Media.
I can support both startups and large corporations in their digital challenges. From a simple audit to the implementation of global marketing strategies, from managing your web or mobile acquisition campaigns to optimizing your online visibility, I can help you in many areas.
I have particular expertise on Google Ads and Facebook Ads platforms, with a performance-driven approach, my sole objective being to improve my clients' ROI. I am also comfortable with analytics tools like Google Analytics, MixPanel, or Appsflyer.
I have led several marketing departments, responsible for developing international marketing strategies and managing teams of about ten people.
I have managed significant budgets (€1-2M per year) with a test & learn approach to identify the best marketing levers and maximize performance.
My areas of expertise:
- SEO (audit, strategy, monitoring, and recommendations)
- SEM / Google Ads (audit, strategy, campaign structuring, and optimizations)
- Display (Facebook Ads, Linkedin Ads, Youtube, Gmail)
- Web Analytics (Google Analytics, MixPanel tagging plan)
- A/B Testing (Optimizely, ABTasty)
- Implementation of custom reporting (traffic, conversion, etc.)
- Tag management and campaign tracking
- Email marketing (sending optimization, Marketing automation)
- Growth Hacking
I speak French (native language) and English, with professional experience in both languages.
Would you like to discuss your projects? Contact me to discuss them, and I will provide you with a tailor-made proposal, adapted to your objectives and budget.
Spanish
Conversational
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- Euler HermesDigital Marketing ConsultantBANKING AND INSURANCEAugust 2018 - Today (7 years and 10 months)Paris, FranceCreation of the B2B lead generation strategy for 2 new credit insurance products launched by Euler Hermes Digital Agency:- Tradelock is a SaaS platform that allows SMEs to protect themselves against non-payment risks.- Tradescore is a tool for monitoring and managing your Euler Hermes credit rating. The platform also provides information on the financial health of your industry.Deployment and management of "Top of funnel" campaignsImplementation of performance monitoring and analysis tools.
- CHACHI APPMarketing DirectorSOCIAL NETWORKSNovember 2016 - July 2018 (1 year and 8 months)Barcelone, Spain- Management of a disruptive mobile application project, a mobile game in augmented reality (www.chachiapp.com).- Conducting market research and audits.- Development and management of the digital strategy (acquisition, social media, and CRM) to generate downloads at a controlled cost. CPI obtained: €0.5.- Implementation of tracking tools.- Optimization of user experience to increase user retention.
- SPONSORISE.ME - Plateforme de crowdfunding spécialisée sur le sportDigital Marketing DirectorSPORTSAugust 2015 - October 2016 (1 year and 2 months)Miami, United States- Responsible for worldwide digital strategy.- Management of all digital campaigns to recruit new users.- Launching operations in new markets (Europe, USA, South America).- Budget management to maximize ROI.- Implementation of new tools to measure performance and refine insights.- Developing the brand's online visibility and managing the community.
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Education
- Business Management SchoolIPAG Paris2005Majeure en contrôle de gestion
- Specialized Master - Management and New TechnologiesHEC Paris2008