Freelancer profile translated to English.

Description

With over 10 years of experience in the luxury, beauty, and hospitality sectors, I support your development by aligning brand strategy, business performance, and operational excellence. My approach combines aesthetic sense, brand culture, and a demand for results, with particular attention to the customer experience and the overall consistency of deployed systems. A true conductor, highly agile and a solution provider, feel free to present your needs, and I will tell you if I can meet them.

Industry field of expertise

Languages

English
Fluent
Spanish
Basic
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

S.E. CONSULTING
Project Management & Strategic Consulting
September 2025 - Today (11 months)
Paris, France
Consulting in marketing and digital strategy, integrating the design and implementation of tailor-made communication systems, combining sectoral knowledge, operational excellence, and performance. Also available for interim management assignments.
Communication Strategy Digital Communication Branding Social Media Project Management
ES SAADI MARRAKECH RESORT
MARKETING & COMMUNICATION DIRECTOR
HOSPITALITY
June 2023 - August 2025 (2 years and 2 months)
Marrakech, Morocco
Definition and management of the 360° marketing strategy for an iconic resort, with a focus on customer experience and luxury positioning. Deployment of digital and branding campaigns, with a performance-oriented approach and upscaling. Management of teams and coordination of cross-functional projects (online/offline). Revenue development through digital, e-commerce, and CRM levers in a data-driven approach.
Communication Strategy Content Marketing Branding Internal Audit Webmarketing Strategy
Publicis Luxe
Account Director
FASHION AND COSMETICS
May 2021 - May 2023 (2 years)
Paris, France
Strategic management of international beauty accounts (skincare, makeup, and fragrance), with responsibility for operational excellence, campaign performance, business development, and client relations. Supervision of integrated communication systems, including high-visibility digital campaigns. Management of multidisciplinary teams and coordination of expertise (creative, data, production).
Luxury Direct Marketing Advertising Campaign Cosmetics