Description

Founder and CEO of AskDiana.ai with 25+ years building the systems that let companies scale across borders.
I advise selected organizations alongside that mission - founders and leadership teams scaling past early traction, and firms entering new markets or fixing stalled delivery.
I scaled a consulting business from ~$250K to $10M and 25 to 200 people, turned around a professional-services P&L from −200% EBITA to break-even in 18 months, and led enterprise transformation across 30 countries.
I work in four lanes: scaling internationally (market entry, business establishment, legal/tax/incorporation/entity structuring), turning around the P&L, designing operating models that hold across countries, and making enterprise AI practical.

Industry field of expertise

Languages

English
Native or bilingual
Russian
Conversational
Hindi
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

The Hague (up to 50km), Amsterdam (up to 50km), Rotterdam (up to 50km), Utrecht (up to 50km)

AskDiana.ai,
Founder & CEO
DIGITAL AND IT
January 2024 - Today (2 years and 6 months)
Vilnius, Lithuania
• • Define product vision, business architecture and commercial strategy for a multi-stream platform spanning SaaS, on-premise, marketplace and IP licensing.
• • Build a multi-country operation with teams across 8 countries and a partner ecosystem spanning Europe, the Middle East and India; leading market-entry sequencing into Benelux and the Baltics.
• • Lead customer discovery, validation and commercialization; recruited and structured the founding commercial and technical leadership team.
Market Entry Strategic planning AI Adoption Change Management Operating Model Design
4Square Capital,
Founder & Managing Partner
January 2024 - Today (2 years and 6 months)
• • Built an operating platform spanning Lithuania, the Netherlands, the UAE and Ukraine, with Oracle, Odoo, ERP, BPO and transformation capabilities.
• • Developed the IoS® framework (Integrated Outcome as a Service), combining advisory, execution, technology and operational delivery into a single outcome-based model.
RheinBrücke IT Consulting,
Chief Mentor & Scale-Up Architect
January 2016 - January 2024 (8 years)
• • Scaled the business from ~$250K to $10M in revenue and 25 to 200 employees, serving 100+ customers across 20+ countries with transformation programs in 30 countries.
• • Built the full operating architecture: FP&A, financial reporting, capacity and resource management, PMO, and delivery, program and portfolio governance.
• • Authored the SCALE® delivery methodology (integrating SIPOC, Earned Value Management, governance, risk and change management), cutting implementation cycle times by ~40%.
• • Created the RheinBrücke Academy with LMS-based certification for consultants, project managers and customers; developed the Value Organization model and Belbin-based capability mapping.
• • Preserved organizational capability and leadership continuity through COVID, positioning the firm for recovery.