Name: Sr Product Designer | Fintech + complex products
Price: 200 EUR
Availability: InStock

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Belgrade (up to 50km)

Softpay
Senior Product Designer
BANKING AND INSURANCE
June 2021 - April 2026 (4 years and 10 months)
Denmark
Softpay is a mobile payment terminal focused on contactless online transactions.
Served as sole Product Designer for 4.5 years (part-time to full-time in Mar 2023), owning the full design scope of a softPOS platform running in 30k+ stores with 500k transactions per day across 40+ partner whitelabels, including some of Europe's largest retail brands.
Built the design system from scratch, introducing a customization framework and a prototype first partner feedback process that cut theme delivery time from ~30 to under 10 days.
Led the UX research and redesign for a self-checkout pilot in a national supermarket chain, increasing the task success rate (tap activity) from ~75% to 95%+ and time-to-tap to under 5 seconds, validated through field observation and retailer-reported data, directly resulting in the biggest to date contract (~€500K in ARR).
Brought forward EAA compliance gap before it came into effect, led a full accessibility audit across iOS and Android apps, and owned the remediation design, including a custom PIN accessible solution that took payment security into account.
Designed a multi-role self-serve backoffice platform to reduce customer support involvement in merchant onboarding (currently a fully manual process), projected to bring that figure from 100% to ~10% and reduce support tickets by ~30%. The platform is currently in development.
Suggested and led the redesign of the company's website, from information architecture to developing and maintaining it in WordPress.
Drove design through cross-functional collaboration, helped shape product requirements with PMs over the years (tipping, loyalty, dynamic currency conversion, secure PIN module, and more), and ran research with internal and external stakeholders.
Turneo
Product Designer
TRAVEL AND TOURISM
March 2022 - March 2023 (1 year)
United Kingdom
Turneo is a UK-based B2B SaaS app that enables travel brands to offer personalized tour recommendations for their guests.
Designed and helped shape a three-sided travel web marketplace from 0 to 1 as sole designer, digitizing an existing informal cash-commission system. The product secured $865K pre-seed and eventually £1.7M seed funding.
Identified the biggest drop-off risk for tour organizers and removed it by designing an import tool for existing tours (paste a TripAdvisor, Viator, or GetYourGuide URL), validated directly through organizer interviews.
Designed a system where tour organizers can manage their bookings easily and interact with hosts regarding the commisions for tour referrals.
Focused on preserving the trust factor from face-to-face interactions by designing a whitelabel landing page system for host pages and their chosen recommended tours.
Designed whitelabeled print templates with QR codes for the host's common areas and rooms to capture travellers' intent and help bridge the physical to digital gap.
HadsUp
Founding UX Designer
December 2020 - February 2022 (1 year and 2 months)
United Kingdom
HadsUp is a UK-based B2B marketplace for AI-powered out-of-home advertising.
Designed a self-serve OOH advertising platform end-to-end as sole designer, translating AI camera technology (real-time mood, attention, and demographic data) into full web, Android, and iOS products, directly contributing to a $700K seed round.
Set and hit a sub-3-minute booking target: simplified campaign creation to 3 steps with live device previews for asset upload, validated through user testing.
Designed the analytics dashboard around advertiser decisions rather than raw data output, turning metrics (attention time, mood reactions, demographic breakdowns) into a performance view advertisers could act on immediately, which was previously not possible in OOH advertising.
Ran primary and secondary research and presented the product in investor pitches.