Freelancer profile translated to English.
Back to original languageAbout Špela
🎯 I help companies generate qualified leads through Google Ads and LinkedIn Ads, leveraging conversion-oriented landing pages hosted on WordPress or HubSpot.
⚙️ With 5 years of digital marketing experience, I design, deploy, and optimize end-to-end paid acquisition systems: campaign structuring, targeting, landing page creation and optimization, performance tracking, and continuous iteration.
📈 I work on both B2B and B2C projects for companies of various sizes and sectors, with a pragmatic, results-oriented approach and cost control.
What I do concretely
Google Ads (Search)
- Campaign structuring by intent, market, and geographic area
- Keyword research and segmentation
- Ad and bid optimization
- Budget management and continuous performance improvement (CTR, CPC, CPA, conversions)
LinkedIn Ads
- Audience building (companies, industries, job functions, seniority, interests)
- Campaign structuring by market or objective
- Manual CPC management for better cost control
- Creative testing and performance optimization
Landing pages & Conversion
- WordPress landing page creation and optimization
- HubSpot form integration and conversion tracking
- Work on messaging, structure, and user journey to improve conversion rates
Sectors of intervention
I have worked on projects in the following sectors:
In France and internationally (Europe, North America, Oceania).
Calm and structured by nature, I collaborate easily with internal teams and strive to build effective, measurable, and sustainable acquisition systems.
French
Fluent
English
Native or bilingual
Slovenian
Native or bilingual
Can work on-site
Lyon (up to 15km)
Experience
- Aproma conseils
On Malt
SEO AuditJuly 2024 - July 2024Lyon, FranceThis was a small mission as part of larger upcoming projects. The idea was to conduct an SEO audit of one of their WordPress sites they wanted to revive, to assess the amount of work required and identify our priorities. To perform this audit, I used Ubersuggest (provided by the client), Screaming Frog, Google Analytics, and Google Search Console. The deliverable was a document outlining indexing and on-page optimization issues, organized by priority and SEO impact. - ImvestersSEA ConsultantREAL ESTATEJune 2024 - July 2024Lyon, FranceThis was a shorter mission that was part of a longer engagement with this client. They approached me because they wanted to create a Google Search Ads campaign to generate leads. The campaign is now live, and as we work to optimize it, we decided to:
- Work on the SEO of the existing landing page.
- Build a new landing page, considering SEO, with the same keywords but a different structure.
- Create a test on Google Ads to compare the performance of the two landing pages.
My tasks were to:- Analyze the existing page and create a document with concrete suggestions.
- Re-analyze to confirm improvements.
- Build a new landing page using competitor pages as inspiration.
- Analyze the second landing page to confirm it is also optimized for search engines.
- Create the Google Ads test.
The results:- The optimization score of the first landing page increased from 60+% to 90+%.
- The second landing page also achieved an optimization score of 90+%.
- The test will be conducted until we can definitively determine which landing page performs better.
- ImvestersSEA ConsultantJune 2024 - September 2024 (4 months)Lyon, FranceThis client asked me to create a Google Ads campaign to collect leads via a form on their website. Here are the results after 3 months:- Leads: 151- Conversion Rate: 8.78%- Cost per conversion: 9.50 CHF
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Education
- MSc 2: Digital Marketing and E-businessINSEEC MSc & MBA2022Msc 2: Digital Marketing and E-business
- MSc 1: International MarketingINSEEC MSc & MBA2021Msc 1: International Marketing
Certifications
- Google AnalyticsGoogle Skillshop2024
- Google Ads Search CertificationGoogle Skillshop2024