Freelancer profile translated to English.
Back to original languageAbout Soumaya
With over 5 years of experience, I support companies in managing digital projects, e-commerce optimization, digital marketing, and social media management. My goal: to combine business performance, brand visibility, and user experience.
💻 My expertise:
Digital project management: cross-functional coordination, specifications, testing, KPI monitoring, continuous improvement.
E-commerce: user journey optimization, A/B testing, conversion analysis, web merchandising.
Digital marketing: SEO, SEA (Google Ads), email campaigns, performance reporting.
Social Media Management: editorial strategy development, content creation (visuals, videos, newsletters), community management, KPI monitoring, and Ads campaigns (Facebook, Instagram).
Tools: Google Analytics, Tag Manager, Content Square, Kameleoon, WordPress, Wix, Canva, Photoshop.
🚀 What I bring:
A dual expertise in projects & social media for a comprehensive approach to digital presence.
A strategic vision with strong operational capabilities.
The ability to train and support teams in digital transformation and online communication.
📍 Based in Paris, available for missions in digital project management, e-commerce optimization, social media management, and digital marketing.
Arabic
Native or bilingual
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Optic 2000Digital Project ManagerJune 2024 - Today (2 years)Clamart, FranceManaged the Optic2000 e-commerce site's activity in collaboration with cross-functional teams (IT, AMOA, customer service, logistics) to ensure optimal performance. Developed specifications and technical requirements for new projects. Implemented and monitored KPIs to optimize sales and anticipate trends through precise reporting.
- AirbabysitDigital Marketing ManagerMarch 2020 - February 2022 (1 year and 11 months)Paris, FranceContributed to the implementation of features (landing page and mobile app): expressed needs in collaboration with our development agency, designed the landing page, conducted tests... Managed the technical aspects and content of the website and blog. Analyzed and generated website traffic. Conducted regular SEO audits and optimizations. Defined an effective SEO strategy: Technical - Semantic - Popularity. Community management: defined an editorial strategy, created content, monitored and analyzed KPIs, monthly reporting. Illustration: created various communication materials using Photoshop and Canva. Managed advertising campaigns: Google Ads, Facebook Ads: set up and optimized advertising campaigns. Emailing: prepared, distributed, and managed email campaigns, newsletters, A/B tests, retargeting... Searched for partners and influencers aligned with our target audience. Created and edited videos. Conducted customer interviews.
- TBH DesignDigital MarketingFebruary 2019 - February 2020 (1 year)Implemented the brand's editorial strategy on social media. Defined performance indicators, analysis, and monthly reporting. Webmastering: Created the website (Wix) and optimized natural referencing SEO (On-page and Off-page). Organized and participated in events: exhibitions, product launches, photo shoots, open days... Product design (Jewelry).
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Education
- Manager of Digital Communication and MarketingNSEEC MSc & MBA2022
- Professional Master's Degree in Big Data in E-CommerceInstitut des Hautes Etudes Commerciales de Carthage2020