Freelancer profile translated to English.

Description

Marketing & Go-To-Market Strategy Consultant | Marketing Plans, Repositioning, Project Management. 9 years of experience in marketing strategy, analysis

I support large groups, SMEs/mid-sized companies, and scale-ups in building a solid marketing plan, repositioning their offerings, and managing strategic projects.

🎯 What I do

I help companies gain clarity, consistency, and marketing performance through three main areas:

1. Strategy & Positioning

Market/competitor analysis

Value proposition clarification

Messaging & offering redesign

2. Marketing Plan & Go-To-Market

12-month roadmap (priorities, channels, deliverables)

Short-term quick wins

KPIs & analytical monitoring

3. Marketing Project Management

Team + agency coordination

Product, campaign, CRM launches

Performance tracking & iteration

📌 My added value

Seamless transition from strategic vision to execution

Clear, structured, reproducible methodological framework

ROI-oriented approach, never superficial

Analytical rigor + ability to simplify complex issues

📈 Impacts achieved

+15% annual growth in a multi-offering portfolio

Reporting time halved through Analytics automation

Structuring recommendations for 20 sales agencies

4. Services / Packages (high conversion)

🔹 Package 1 — Marketing Plan (3 to 10 days)

Express diagnosis (market, competition, initiatives)

Data & performance analysis

12-month marketing roadmap

KPIs + quick wins

For marketing executives, SMEs/mid-sized companies, structuring scale-ups.

🔹 Package 2 — Offering / Brand Repositioning (5 to 15 days)

Market / audience analysis

Value proposition clarification

Messaging & offering redesign

Activation plan

For companies losing traction or undergoing market changes.

🔹 Package 3 — Marketing Project Management (5 to 20 days)

Internal/external coordination

Campaign / CRM / launch management

KPI monitoring & optimization

For rapid and reliable senior support needs.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Roissy-en-Brie (up to 10km), Paris (up to 20km)

JERSEY SPRINT
MARKETING STRATEGY MANAGER
November 2017 - Today (8 years and 7 months)
Paris, France
- Managed marketing strategy & annual roadmap

- Team management + coordination of 4 projects/month

- CRM, analytics, performance, campaigns

- Partner management (agencies, suppliers)
→ +15% annual growth

Project completed — Structuring the annual marketing plan and multi-project management

Context
Multi-offering growing SME, needing a clear marketing framework, better prioritization, and more rigorous management of marketing/sales actions.

Actions taken

Development of a comprehensive annual marketing plan: objectives per business line, segmentation, lever prioritization, and action roadmap.

Implementation of an analytical framework: KPI definition, dashboard creation, monthly management rituals.

Management of 4 marketing projects per month: campaigns, CRM actions, product launches, digital initiatives.

Coordination of 5 external partners (agencies, consultants, suppliers) to ensure consistency and quality of deliverables.

Management of 3 people: responsibility distribution, skill development, operational follow-up.

Continuous optimization of actions through data & performance analysis (CRM + analytics tools).

Results

+15% annual growth in the multi-offering portfolio.

Notable improvement in marketing consistency and internal visibility.

Reduction of operational friction through structured management and clear prioritization.
Marketing Strategy Marketing & Communication Plan Development Project Management Team Management Marketing Positioning
MOLINE
SALES ANALYST
May 2015 - December 2016 (1 year and 8 months)
Paris, France
- Optimization of sales strategies

- Dashboard automation

- Monthly analyses, recommendations
→ Reporting 2x faster

Project completed — CRM Management & Sales Performance Optimization

Context
Need for more structured management of marketing actions and enhanced data utilization to improve sales performance.

Actions taken

Operational management of the sales optimization project: CRM, reporting, team/management coordination.

Full automation of analytical dashboards: sales, action performance, segmentation.

Detailed analysis of customer behavior: trends, segments, potential, activation levers.

Conducting monthly reviews with management: recommendations, prioritization, decisions.

Alignment of marketing and sales to streamline acquisition and retention efforts.

Results

2x faster reporting thanks to analytics automation.

Better sales decision-making due to more structured data.

Operational efficiency gains for the teams.
Microsoft Office Sales Strategy Strategic Watch Data Analysis Microsoft Excel
SOLOCAL GROUP
RESEARCH OFFICER
November 2011 - October 2013 (2 years)
Paris, France
- Performance analysis for 20 agencies

- Monthly customer studies

- Recommendations

Project completed — Market analysis & repositioning of a B2B offering

Context
Offering losing traction, weak differentiation, and a need to strengthen commercial clarity in a highly competitive digital market.

Actions taken

Analysis of the performance of 20 sales agencies in France to understand regional disparities and market dynamics.

Conducting a comprehensive market study: competitors, customer behaviors, unmet needs, areas of over-potential.

Clarifying positioning: revising the value proposition, reformulating key messages, aligning marketing and sales.

Developing monthly strategic recommendations (business reviews): priority levers, actions to cut, actions to reinforce.

Rationalizing the offering to facilitate commercial understanding and accelerate sales.

Results

Clarified positioning, unified messaging, improved commercial traction.

Recommendations adopted in several regions.

Increased clarity and efficiency for sales teams.
Sales Strategy Data Analysis Marketing Studies