Soukeina Beaujouan

Support for Chap Chap's digital relaunch as part of the repositioning and redesign of its application to increase the company's visibility and engagement.

- Conducted an audit of TikTok and Instagram accounts and developed strategic recommendations.

- Defined and implemented the digital communication strategy for the brand's return to Instagram and TikTok, in line with the company's image.

- Developed the editorial line and artistic direction to strengthen the brand image while ensuring visual consistency on TikTok and Instagram.

- Created engaging content (videos, carousels, and storytelling), including the production of UGC content and occasional on-camera appearances.

- Scheduled publications, managed communities, and monitored the editorial calendar.

- Monitored social media trends and identified content opportunities.

- Tracked and analyzed content performance.

Contributed to the development and activation of communication and press relations strategies for clients in innovative sectors (technology, artificial intelligence).

• Conception of multi-channel visual and creative formats (videos, infographics, social media) to support client communications for product launches.

• Drafting of press releases, media alerts, and opinion pieces for specialized and general media.

• Client brief preparation.

• Identification, contact, and proactive follow-up with journalists.

• Participation in the development of commercial proposals and pitch presentations.

• Conducting competitive intelligence and participating in the definition of strategic approaches adapted to client needs.

Within the Marketing team, participated in the operational management of social media and influence campaigns to enhance brand awareness.

• Operational coordination of social media and influence campaigns to enhance brand awareness.

• Management, monitoring, and sourcing of profiles for over 30 collaborations with micro-influencers.

• Analysis of key performance indicators (KPIs: reach, impressions, engagement rate, click-through rate) and drafting of weekly and monthly reports.

• Conducting industry benchmarks (ready-to-wear sector).

• Managing press shipments and coordinating with partner media.