About Soufya
French
Native or bilingual
Experience
- CORA FRANCEDIGITAL PRODUCT OWNER | E-COMMERCERETAIL (LARGE RETAILERS)May 2020 - March 2026 (5 years and 10 months)Croissy-Beaubourg, FranceScope• cora.fr and cora-france.fr websites (Website Redesign)• Mobile ApplicationLeading the redesign of e-commerce platforms (web & mobile application) with the goal of improving performance and user experience.- Scoping business needs and defining the product roadmap- Managing the product backlog (user stories, value-oriented prioritization)- Leading sprints in Agile methodology (Scrum)- Coordinating business, technical, and third-party teams- Monitoring performance (KPIs, analytics, A/B testing) and continuous improvement- Overseeing acceptance testing and production releasesResults:- Improved user journeys and overall website performance- Accelerated delivery through better product prioritization- Structured Agile practices and project processes
- SC GALEC – E.LECLERCDIGITAL PRODUCT OWNER | E-COMMERCERETAIL (LARGE RETAILERS)October 2015 - April 2020 (4 years and 6 months)Ivry-sur-Seine, FranceLeading e-commerce redesign projects and developing business tools for stores.- Gathering user needs and functional scoping- Managing the product backlog and writing user stories- Facilitating Agile rituals (Scrum)- Coordinating technical teams and monitoring deliveries- Monitoring performance and analyzing the ROI of product evolutionsResults:- Implementation of a structured Agile organization- Improved deliverable quality and release fluidity- Optimization of business tools facilitating field operations
- Cora France / SC GALEC – E.LeclercPerformance Optimization & Continuous Product Improvement (Cross-functional)RETAIL (LARGE RETAILERS)October 2015 - March 2026 (10 years and 5 months)Paris, FranceAs part of Product Owner and Digital Project Manager missions at Cora and E.Leclerc, implementing a continuous improvement approach to optimize the performance of e-commerce platforms.- Monitoring and analyzing KPIs (conversion, engagement, performance)- Utilizing analytics data (Google Analytics, A/B testing)- Identifying friction points in user journeys- Prioritizing product evolutions based on their business impact- Integrating optimizations into the backlog and Agile cycles- Close collaboration with design and technical teamsResults:- Continuous improvement of digital platform performance- Better decision-making through a data-driven approach- Optimization of user journeys and key features
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Education
- Master 2 - Business SchoolEcole Supérieure de Management - ESMA2015
- Bachelor in Business SchoolEcole Supérieure de Management - ESMA2013