You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Soufya G.SG

Soufya G.

Product Owner | Product Management & Optimization

€500/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Soufya

Product Owner with over 9 years of experience, I help companies design, manage, and optimize their digital products, primarily on e-commerce and web platforms.

I am involved in the entire product lifecycle: scoping needs, defining the roadmap, managing the product backlog, prioritizing features, and leading sprints using Agile methodologies (Scrum / Kanban).

My approach balances product vision, operational rigor, and an understanding of business challenges. I work closely with business, design, and technical teams to ensure smooth deliveries aligned with objectives.

I systematically integrate a continuous improvement approach based on data (KPIs, analytics, A/B testing) to identify performance levers, optimize user journeys, and maximize the impact of digital products.

Throughout my missions, I have managed e-commerce platform redesign projects, contributed to the development of new features, and structured product organizations in complex environments.

🎯 My goal: deliver useful, high-performing, and value-creating products, while ensuring efficient and controlled delivery.

Available for Product Owner or Digital Project Manager missions with a strong focus on product, performance, and business impact.

Examples of missions: e-commerce redesign, conversion optimization, Agile structuring, feature launches, internal tool creation.
  • French

    Native or bilingual

Can work on-site
Paris (up to 20km)

Experience

  • CORA FRANCE
    DIGITAL PRODUCT OWNER | E-COMMERCE
    RETAIL (LARGE RETAILERS)
    May 2020 - March 2026 (5 years and 10 months)
    Croissy-Beaubourg, France
    Scope
    • cora.fr and cora-france.fr websites (Website Redesign)
    • Mobile Application

    Leading the redesign of e-commerce platforms (web & mobile application) with the goal of improving performance and user experience.

    - Scoping business needs and defining the product roadmap
    - Managing the product backlog (user stories, value-oriented prioritization)
    - Leading sprints in Agile methodology (Scrum)
    - Coordinating business, technical, and third-party teams
    - Monitoring performance (KPIs, analytics, A/B testing) and continuous improvement
    - Overseeing acceptance testing and production releases

    Results:

    - Improved user journeys and overall website performance
    - Accelerated delivery through better product prioritization
    - Structured Agile practices and project processes
    Workshop Facilitation Digital Transformation Agile Methodology Atlassian JIRA Project Planning and Scheduling
  • SC GALEC – E.LECLERC
    DIGITAL PRODUCT OWNER | E-COMMERCE
    RETAIL (LARGE RETAILERS)
    October 2015 - April 2020 (4 years and 6 months)
    Ivry-sur-Seine, France
    Leading e-commerce redesign projects and developing business tools for stores.

    - Gathering user needs and functional scoping
    - Managing the product backlog and writing user stories
    - Facilitating Agile rituals (Scrum)
    - Coordinating technical teams and monitoring deliveries
    - Monitoring performance and analyzing the ROI of product evolutions

    Results:

    - Implementation of a structured Agile organization
    - Improved deliverable quality and release fluidity
    - Optimization of business tools facilitating field operations
    Agile Methodology Agile Project Management Backlog Management ROI Project Coordination
  • Cora France / SC GALEC – E.Leclerc
    Performance Optimization & Continuous Product Improvement (Cross-functional)
    RETAIL (LARGE RETAILERS)
    October 2015 - March 2026 (10 years and 5 months)
    Paris, France
    As part of Product Owner and Digital Project Manager missions at Cora and E.Leclerc, implementing a continuous improvement approach to optimize the performance of e-commerce platforms.

    - Monitoring and analyzing KPIs (conversion, engagement, performance)
    - Utilizing analytics data (Google Analytics, A/B testing)
    - Identifying friction points in user journeys
    - Prioritizing product evolutions based on their business impact
    - Integrating optimizations into the backlog and Agile cycles
    - Close collaboration with design and technical teams

    Results:

    - Continuous improvement of digital platform performance
    - Better decision-making through a data-driven approach
    - Optimization of user journeys and key features
    Google Analytics Piano Analytics A/B Testing ROI Optimization Agile Methodology

Recommendations

Be the first to recommend Soufya

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Master 2 - Business School
    Ecole Supérieure de Management - ESMA
    2015
  • Bachelor in Business School
    Ecole Supérieure de Management - ESMA
    2013

Skill set

Categories