About Soufiene
French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Experience
- FreelanceNatural Referencing ConsultantE-COMMERCEJanuary 2018 - Today (8 years and 7 months)Paris, France• Develop natural referencing (SEO) strategies for websites• Optimize the SEO of websites in various fields• Conduct regular SEO audits (technical, semantic, popularity) and analyses• Perform semantic analyses• Carry out technical and editorial SEO optimization actions• Conduct SEO competitive intelligence• Analyze website SEO performance and create monthly reports
- Web maniacSEO Specialist & Web WriterVIDEO GAMES AND ANIMATIONJanuary 2023 - March 2023 (2 months)Lille, France• Write SEO-optimized content (page content and blog articles)• Improve local referencing• Choose target keywords by performing a semantic audit• Create an architecture based on a semantic cocoon strategy• Optimize internal linking• Integrate written content with Elementor (WordPress CMS)
- Echrii StoreSEO SpecialistE-COMMERCEAugust 2021 - December 2022 (1 year and 4 months)Doha, Qatar• Implement SEO strategies for an e-commerce site on Shopify• Conduct SEO audits: crawl, technical studies, and recommendations• Perform semantic and competitive analyses• Manage natural referencing optimization actions for product pages• Research keyword opportunities and develop content proposals• Collaborate with other team members (developers, writers, etc.)• Establish netlinking strategies: generate quality backlinks• Write monthly SEO performance reports and track various KPIs
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Education
- Master's in Digital Marketing, Digital MarketingTunis Higher Institute of Commerce2021Mastère en Digital Marketing, Digital Marketing
- Bachelor's Degree, Web MarketingTunis Higher Institute of Commerce2017Licence, Web Marketing