Freelancer profile translated to English.

Description

Salesforce Architect & Tech Lead with over 7 years of experience on Sales Cloud, Service Cloud, and Experience Cloud, I am involved in strategic CRM programs of high complexity for major players such as Christian Dior, EDF, ENI (Plenitude), and Leboncoin.

I have designed and industrialized large-scale Salesforce platforms (multi-country, multi-timezone, high volume) in a multi-train SAFe environment, with high requirements for performance, security, scalability, and technical governance.

My expertise covers:

Multi-cloud Salesforce architecture (Service, Sales, Experience, CPQ)
Omnichannel architecture design (Omni-Channel, CTI, Messaging, WhatsApp, KakaoTalk, middleware)
Apex framework & LWC modernization
Complex IT system integration
CI/CD implementation and deployment industrialization
Performance optimization and technical debt management
RUN stabilization in critical contexts
Technical leadership and team support

Passionate about new technologies, I also integrate AI capabilities (Einstein, Data Cloud, GenAI) to optimize customer experience and transform data into a strategic growth lever.

I design scalable, secure, and performance-oriented solutions, aligned with the business objectives of large organizations.

Do not hesitate to contact me to discuss how I can support your Salesforce transformation.

Industry field of expertise

Languages

Arabic
Native or bilingual
English
Fluent
French
Native or bilingual
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

CHRISTIAN DIOR
Tech Lead/System Architect - Salesforce Service Cloud
LUXURY GOODS
January 2025 - Today (1 year and 7 months)
Paris, France
Modules:Service Cloud, Omni-Channel, Messaging (Alcmeon Middleware: Whatsapp, KakaoTalk, Odigo CTI), Einstein Prompt Template, Einstein Trust Layer, Data Cloud

Missions:As Tech Lead and System Architect for the global luxury brand's Customer Service Center, I led the technical design and implementation of a multi-regional Salesforce Service Cloud platform, operating across all time zones, within a structured SAFe Agile framework involving multiple release trains:
Architecture and implementation of a global Service Cloud solution for the Customer Service Center (multi-country)
Design and implementation of the omnichannel architecture (Cases, WhatsApp, KakaoTalk, MIAW Native Chat, Powerfront…)
Structuring intelligent routing via Omni-Channel (statuses, prioritization, capacity model…)
Design of integration patterns with third-party systems (Odigo, WhatsApp middleware, external platforms)
Technical leadership in a SAFe environment (PI planning, refinement, cross-team coordination)
Supervision of Apex, LWC, and REST APIs development
Analysis and performance optimization (high volume of daily cases)
Structuring of technical governance (standards, documentation, quality gates)
Production support and RUN stabilization (analysis of complex multi-system incidents)
Technical mentoring of developers and code reviews
Anticipation of technical debt and preparation for PI+1
Participation in Design Authority and architectural decisions

Technologies:Salesforce Service Cloud, Apex, Lightning Web Components, REST APIs, Omni-Channel, Messaging, Integration Patterns, SAFe, Talend ETL, Odigo, Azure CI/CD, Git
CTI Integration (Computer Telephony Integration) Omnichannel Einstein Prompt Template & Trust Layer Alcmeon (Whatsapp, KakaoTalk..etc) Messaging Integration with Salesforce LiveChat/MIAW & integration with Powerfront Inside
Leboncoin
Tech Lead - Senior Salesforce Consultant
E-COMMERCE
January 2023 - December 2024 (2 years)
Paris, France
Modules:Sales Cloud, Salesforce CPQ

Missions:As a Salesforce Application Architect, I led the design and modernization of the Salesforce Sales Cloud and CPQ architecture within a high-volume e-commerce environment, structuring the technical foundations to improve platform performance, scalability, and maintainability:
Definition of Salesforce application architecture (domain modeling, business logic decoupling, scalability patterns)
Design of a modular Apex application framework (separation of concerns, service layer, advanced bulkification)
Performance governance (indexing strategy, SOQL optimization, caching via Custom Metadata, platform limits management)
Front-end modernization: Aura to LWC migration with structuring of a cross-functional Design System (UX/UI and performance alignment)
CPQ architecture overhaul (rationalization of pricing rules, quote generation engine optimization, technical debt reduction)
Definition of integration standards (Okta SSO, Salesforce Connect, secure REST APIs, inter-system flow management)
Architecture for interoperability with AWS and Slack (exchange design, security, error management, and monitoring)
Structuring of multi-environment CI/CD pipelines (Git branching strategy, quality gates, release automation)
Implementation of technical governance (development standards, conventions, architecture documentation, UML)
Architecture review and team support on structuring choices (performance, security, scalability)
Anticipation of scalability and proactive management of technical debt

Technologies:Apex (Architecture Framework), Lightning Web Components, Salesforce CPQ, SOQL Optimization, REST APIs, Salesforce Connect, Okta (SSO/OAuth), AWS Data Integration, Slack API, Talend ETL, Gearset CI/CD, GitHub Actions
Salesforce Sales Cloud Salesforce CPQ IT Architecture Scalability Gearset
eni gas & power France
Tech Lead Salesforce Experience Cloud
ENERGY AND UTILITIES
January 2022 - December 2022 (1 year)
Levallois-Perret, France
Modules:Salesforce Experience Cloud (Community), Service Cloud

Missions:As a Senior Salesforce Architect for ENI's B2C customer portal (over one million users), I led the design and implementation of a scalable and performance-oriented Experience Cloud architecture, integrated with the IT system, ensuring a fluid omnichannel experience and strong evolution capacity:
Design and development of a B2C customer portal (1M+ users)
System Design and scalable architecture
Desktop, Mobile & Tablet UX/UI (Figma)
Advanced LWC and CSS development
Apex refactoring (Triggers, Batch, Tests)
Salesforce synchronization with external systems (billing)
Google Analytics & Google Tag Manager integration
LivePerson Chat integration
GitFlow implementation
Development of a custom monitoring and log management application
Implementation of proactive notifications for production incidents

Technologies:Experience Cloud, Apex, LWC, CSS, REST APIs, Google Analytics, GTM, GitFlow, Custom Logging Framework
Salesforce Experience Cloud Salesforce Service Cloud UI/UX Design Lightning Web Component Apex Programming