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Souad DjouahraSD

Souad Djouahra

Media and Influencer Relations

€400/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Souad

Specializing in media relations for over 15 years.
My smile, my fighting spirit, my professional rigor, my commercial sense, my empathy for clients, journalists, my professional network, and my taste for results characterize my daily attitude in the PR missions entrusted to me.
I bring my solid experience in media relations, acquired with accounts such as Novartis, Coca-Cola France, Nestlé France, Bristol-Myers Squibb, Pfizer, Milical, Les Etats Généraux du Bien Vieillir with François Sarkozy, France 5, Gemalto, Klépierre, La Macif, Réseau Entreprendre, AXA, Gaïatrend, France Mutuelle, Deloitte, ANPERE, Invivox, Sanofi, Quattrocento, Laboratoires Cerba, Médicis Retraite Mutuelle, Courtier Gras Savoye Willis Towers Watson, the Biloba application, Zelros, Origami&CO, Eurécia, Civic tech Cap Collectif, Procter&Gamble, Oral-b, ...

I am available for short or long-term assignments.
Thank you!
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Agence LJ Com,
    Permanent Customer Account Director
    October 2022 - August 2023 (10 months)
    Paris, France
    • Strategic consulting in communication/PR and Digital recommendations
    • Daily management of a client portfolio in Corporate, Health, New Technologies, Lifestyle, and Societal sectors
    • PR Coordination/Monitoring: Press reviews, reporting, scheduling, Media planning, Budgeting
    • Daily contact with media and influencers: Phone follow-up, topic suggestions, interviews, and press monitoring, social media management
    • Crisis communication consulting / Support for clients facing a reputation-damaging crisis
    ◦ Drafting PR materials (press kit, press release, press invitation, ...)
    ◦ Design of print and web communication materials (supplier management, production monitoring, ...)
    ◦ Operational deployment of communication and press relations strategy
    ◦ Organization of press events (press conference, trade shows, ...)
    ◦ Business development: Appointment setting, Agency presentations, Participation in strategic recommendations,
    Press Relations Press Release Phone Follow-up Press Trip Public Relations
  • Agence Hopscotch Décideurs Paris
    Fixed-term Customer Account Director
    PRESS AND MEDIA
    April 2022 - September 2022 (5 months)
    Paris, France
    PR and Consultant Management missions. Recommendations and Quotes.

    Media follow-up, Influence/Communication strategy consulting
  • Agence Rumeur Publique
    Permanent Senior PR Consultant
    September 2017 - March 2020 (2 years and 6 months)
    17th arrondissement, 75017 Paris, France
    Gras Savoye Willis Towers Watson, Deloitte, France Mutuelle, Cerba, ANPERE Association of AXA FRANCE, ALENVI, Partenaire Seniors, Médicis Mutuelle, Invivox, Sanofi, Quattrocento, Gaïatrend, Biloba (Health App), Zelros, Eurécia, Origami&CO, Tilia / BNP Paribas, … Daily management of a client portfolio: Klépierre, Qwant, Gemalto, Sodexo, St Jude Medical, Réseau Entreprendre®, Richard Attias & Associates, France 5, … Corporate and public health issues: Pfizer Foundation, Oméga Pharma laboratory, Bacardi Martini, Abbott, Lilly, … "Consumer / Lifestyle / Public Health" division: Procter & Gamble (Oral B), Lastminute.com, Solta Medical, BudgetAir.fr, New Yorker, Hill's, APL, Dacron, … Institutional budgets, Public health: Nestlé Cereals, Asthma & Allergy Association, BMS, Novartis, Coca-Cola Nutrition, Le DIET, Pfizer, Les Entretiens de Bichat, Les 1ers Etats Généraux du Bien vieillir/ François Sarkozy, Les Assises nationales de proximologie, Bahrain Economic Development, Milical, Buffalo Grill, Groupon, … Writing articles for the electronic newsletter and the blog. Drafting questions for the government during the Wednesday plenary session. Managing the deputy's schedule. Coca-Cola France budget: "Le Sport ça me dit" / TF1 partnership: Management of press and commercial files / Phone follow-up

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Education

  • "Presenter / TV Journalist" Training
    Richard Joffo Audiovisual Academy
    2009
    Formation « Présentatrice / Journaliste TV
  • PROFESSIONAL MASTER 2
    2007
    MASTER 2 Professionnel

Skill set

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