Sören Greb

Are you looking for a Marketing Leader to navigate your company through transformation phases? I am your partner for Marketing Excellence with transformation expertise.

As an Interim CMO, I bring 25+ years of experience from corporations (Converse, Brooks Sports, Atradius), tech start-ups, and SMEs. I combine strategic marketing with change management – a rare combination that makes the difference when it comes to real change.

Marketing mandates in transformation contexts: Post-merger integrations, rebranding, brand launches, culture development, and innovation programs. I combine Marketing Leadership with Change Communication and create the conditions for transformation to be lived.

- 22% increase in brand preference at Converse through 360° campaigns

- Post-merger integration Atradius: Global brand launch in 40 countries, 17% image improvement

- Culture development TechniSat: 300 employees activated, 23 team projects for innovation culture, change communication

- Viral launch planhero: 42 qualified sales meetings

I understand marketing as an organic system of brand identity, culture, and innovation. With theBrand Holosphere Frameworkand the **8 Fields of Innovation Culture**, I bring methodical clarity to complex transformations. I moderate C-level workshops, develop campaigns, and create cultures where innovation arises.

- Interim CMO / Head of Marketing (3-12 months)

- Post-merger Marketing Integration

- Brand Development & Rebranding

- Mission Statement and Culture Development

- Launch Campaigns (B2B & B2C)

- Change Communication & Stakeholder Management

Industries:Tech/Software, Consumer Goods, Healthcare, Insurance, Foodservice

Let's talk!