About Soraya
French
Native or bilingual
Experience
- Maison 7Author-DirectorFILM AND AVApril 2024 - Today (2 years and 2 months)Paris, FranceWriting of a presentation file, a synopsis, a structure, an author's note for a documentary series set in Madagascar.
- BINGE AUDIOHead of Creative DepartmentPRESS AND MEDIAJanuary 2019 - May 2024 (5 years and 4 months)Paris, FranceLead of Binge Audio's Creative Department, management of 4 production managers/directors, producer. The creative department represented the commercial branch (brand content) of the media (podcast) Binge Audio and accounted for 65% of the company's revenue. Developed upon my arrival in 2019, the department grew from 10 clients (2018) to about fifty clients (2023).At the head of this department, I developed strong editorial offerings, which leveraged the media's reach and the creativity of our proposals.PODCAST Conception: writing creative concepts in response to client briefs and RFPs, co-writing scripts, designing communication and distribution strategies based on brand objectives, budget, and creative concept.Supervision and coordination: building a dedicated team (directors, actors, scriptwriters/authors, producers) and ensuring adherence to schedule and budget.Commercial relations: quote preparation and negotiations.Client portfolio: Dior Parfums, Dior Couture, LVMH, Orange, Sorbonne University, Spotify, INRAP, Embassy of the United States in France, Institut du Genre, Hépar, Brain Institute, LeBoncoin, Pinault Collection, SNCF, Vinci, Uber, PMU, LeFooding.
- HAVAS SAAccount DirectorDIGITAL AND ITNovember 2012 - December 2018 (6 years and 1 month)Puteaux, FranceManagement and mastery of editorial ecosystems, from concept to final product (annual report, magazine, brochure, leaflet, etc.):- Analysis and identification of client needs- Editorial consulting in corporate/external communication (content strategy design, format creation, graphic design, etc.)- Editorial communication strategy- Briefing journalists, art directors, illustrators...- Managing a team of journalists, art directors, illustrators... - Coordinating internal and external stakeholders during production - Developing timelines and budgets- Managing the interface with the client and tracking requests...Client portfolio: Aéroports de Paris, Alstom, ESSEC, LVMH, Orange (France and Group), Verspieren, department of Seine-Saint-Denis, Webhelp, Renault Trucks, Eco-Emballage
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Education
- Master Politiques EditorialesParis XIII Villetaneuse2011
- Master 1 et 2 HistoireParis XIII2009