Soraya Lafond

Passionate about fashion and image consulting for as long as I can remember, I started as a self-taught Personal Shopper, with several experiences in ready-to-wear and excellent interpersonal skills.

I then joined the École Supérieure de Relooking in Paris, where I obtained my diploma as a communication consultant through image enhancement. Today, I support individuals and companies as an image and consulting expert.

I help individuals evolve their image through personalized support: personal shopping, body shape analysis, hairstyle advice, and self-makeup classes, with the goal of revealing their personality and strengthening their confidence.

I also work with companies as an image coach, providing concrete keys to gain impact and assurance in a professional environment.

In parallel, I am a photo stylist and art director. I support brands with their visual projects (campaigns, editorials, launches) by taking charge of creating universes, styling, and coordinating teams: sourcing looks, casting models, selecting photographers, HMU, locations, as well as creating mood boards and storyboards.

Perfectionist, creative, and committed, I pay special attention to details to ensure coherent, aesthetic projects aligned with each identity.

I would be delighted to collaborate with you.