About Soraya
French
Native or bilingual
Experience
- FreelanceFounder of Devenir AdulteRETAIL (SMALL BUSINESS)September 2020 - Today (5 years and 9 months)Lille, FranceFounder and creator of the online store Devenir Adulte Shop.👉 Devenir Adulte is a brand that appeals to all those nostalgic for their childhood.▪️ Discover the blog: http://deveniradulte.fr/▪️ Discover the Instagram: https://www.instagram.com/deveniradulte/ (+ 24k followers)▪️ Discover the Facebook: https://www.facebook.com/deveniradulteshop (+ 2.5k followers)🔺 Content creation🔺 Editorial planning🔺 Community management🔺 Moderation🔺 Digital strategy🔺 Facebook and Instagram Ads
- Keolis Lille MétropoleCommunity ManagerTRANSPORTATIONJuly 2019 - October 2022 (3 years and 3 months)Marcq-en-Barœul, FranceIn charge of Facebook - Twitter (@ilevia_actu) - Instagram - Webzine - Youtube:- Digital strategy- Content creation- Editorial planning- Daily moderation of all accounts (up to 3000 messages per day)- Monitoring and e-reputation- Statistical reports- Weekly reports- Writing articles on the webzine- Benchmarking- Setting up partnerships (contests, prize negotiation, promotion on our social media or website, event promotion)- Contest creation (management + setup + prize + winner contact + prize shipping + statistical report)- Strike management (announcement, moderation, talking points, coordination with other departments)📝 Management of several campaigns:👉 Influencer campaigns (Focus on my station + V'lille's 10th anniversary): influencer selection, monitoring, and reporting.👉 Christmas campaigns (advent calendar, contests, promotion of events and activities)👉 One month without my car campaign: setup - management - moderation of a Facebook group with 40 participants + live animation during 4 evenings + editorial planning and strategy implementation for recruiting participants to post-challenge follow-up.👉 Campaigns during various lockdowns (implementation of barrier gestures in transport + campaign to gauge station occupancy)👉 Campaign on good behavior in public transport.👊 Facebook: +14% follower growth + page certification👊 Twitter: +41% follower growth + account certification👊 Instagram: +1040% follower growth▪️ In charge of the company's internal website for the digital part:➖ Implementation of the launch and best practices + content creation and moderation of ilévia's internal employee website.
- Les souvenirs de SorayaBloggerFASHION AND COSMETICSJuly 2012 - July 2019 (7 years)- Fashion - Travel - Lifestyle- Writing articles twice a week- Partnership management // influence // events- Media kit creation- Natural referencing- Digital strategy- Ads
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Education
- Master 2 (M2), Innovation Strategy and Entrepreneurial DynamicsUniversity of Lille - Science and Technology2017Master 2 (M2), Stratégie d'innovation et dynamiques entrepreneuriales
- Master of ManagementUniversity of Lille - Science and Technology2016Master 1, Management de l'innovation